Social Media Manager

Classet is seeking a talented and experienced Social Media Manager to join our team in the construction industry. As a company that simplifies the process to start or find careers in the skilled trades, we are dedicated to connecting skilled professionals with amazing opportunities. The Social Media Manager will play a vital role in executing our social media strategy and increasing brand awareness. This individual will have the opportunity to shape our online presence and engage with our target audience.

Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness and drive engagement
• Create, curate, and manage engaging content for various social media platforms including Facebook, Twitter, Instagram, and LinkedIn
• Monitor social media trends and best practices, making recommendations to improve the company's social media presence
• Collaborate with the marketing team to align social media campaigns with overall marketing objectives and initiatives
• Engage with followers, respond to comments and inquiries in a timely manner to build strong customer relationships
• Utilize analytics tools to track and analyze social media performance, providing regular reports and insights to management
• Stay up-to-date with industry trends and competitors' social media strategies to stay ahead in the market

Requirements

• Bachelor's degree in marketing, communications, or a related field
• Proven work experience as a Social Media Manager or similar role
• In-depth knowledge of various social media platforms, best practices, and trends
• Strong understanding of the construction industry and skilled trades is preferred
• Proficient in using social media management tools such as Hootsuite, Buffer, or Sprout Social
• Excellent written and verbal communication skills, with the ability to create engaging and compelling content
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Detail-oriented and organized, with the ability to manage multiple tasks and meet deadlines in a fast-paced environment