Director of Sales & GTM

Director Of Sales & Gtm

• Location: NYC (Hybrid)
• Company: Anthuria (Backed by TriEdge Investments)

About Anthuria

Anthuria is transforming senior living with AI. Our platform leverages large language models to turn dense clinical documents into clear, actionable insights—improving patient care, reimbursement, and workflow efficiency. Built within the TriEdge family office, we are already deployed across 10+ states.

We’re building the first AI operating system designed specifically for skilled nursing and post-acute workflows—uniting teams and data across care, finance, and compliance. At Anthuria, we value candor, curiosity, and client-first execution. This is a rare chance to shape a GTM engine from the ground up and directly impact patient care across the country.

The Role

We’re hiring a Director of Sales & GTM to lead our revenue strategy and execution. You’ll own the full sales lifecycle, craft scalable playbooks, and build foundational growth processes across Sales and Marketing. You’ll also scale the go-to-market team, including managing a Customer Success Lead. As a founding team member, you’ll play a key role in shaping our culture and driving commercial success.

What You’Ll Do

• Own the full sales cycle: Lead deals from outbound to signed contract across mid-market and enterprise SNF operators
• Build the GTM plan: Define ICP, craft market and competitive positioning, map buying personas, and create quarterly planning roadmaps
• Build repeatable GTM motion: Design insight-driven sales processes, manage pipeline and operations in Salesforce, and optimize funnel performance
• Drive growth channels: Execute outbound campaigns, attend conferences, build referral partnerships, and qualify inbound leads
• Collaborate cross-functionally: Partner with Product and Clinical to tailor demos, refine messaging, and translate value into clinical and financial impact
• Negotiate and close: Lead pricing, proposal, and contract conversations with empathy, speed, and precision
• Revenue forecast and reporting: Deliver growth projections, conversion metrics, and sales insights to executive leadership
• Inform the roadmap: Surface field learnings and customer pain points to guide product and GTM strategy
• Champion customer success: Ensure smooth handoffs to implementation and support long-term customer value and retention

You Might Be A Fit If You:

• Have 5+ years of B2B SaaS sales experience with a proven track record of closing multi-stakeholder deals
• Know how to sell into healthcare operators and speak to both clinical and financial stakeholders
• Are a strong communicator who can simplify complex tech for diverse audiences
• Are highly organized, data-driven, and thrive in early-stage environments
• Care about solving real-world problems that improve care delivery and reduce operational chaos

Bonus Points

• Experience selling healthcare SaaS (EHR, analytics, AI, or care coordination tools)
• Led GTM or sales initiatives in a startup or zero-to-one environment
• Built growth strategies to drive top-of-funnel and outbound performance

Compensation

Competitive base salary + performance-based bonus + equity and benefits. Final offer will reflect experience and alignment.

Our Culture

Anthuria is collaborative, values-driven, and mission-focused. We assume best intent, give and receive feedback, and prioritize customer outcomes. We’re building for long-term impact, and we want teammates who are too.

Location

Anthuria is an in-person team with offices in Hudson Yards. This role is expected to be in office Monday–Thursday, working remotely on Fridays. Some travel to conferences or customer sites may be required as we scale.

Please note: We are proud to be an equal opportunity employer, and we are committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, sex, age, national origin, citizenship status, disability, marital status, partnership status, sexual orientation, gender identity and expression, military or veteran status, or any other characteristic protected by federal, state or local law.