Marketing Operations Manager

About Hashgraph:

Hashgraph is a fast-growing software company committed to supporting, developing and servicing Hedera, an open source, proof-of-stake platform. Hedera is EVM-compatible and has been specifically built to meet the needs of enterprise and Web3 applications, which require speed, security, stability and sustainability. Hedera’s public network is governed by industry-leading organizations, spanning 11 sectors and 14 regions who oversee the development and direction of the decentralized platform.

About The Role:

Hashgraph is seeking a Marketing Operations Manager to optimize and manage Hedera’s full marketing technology stack while ensuring efficient execution and tracking of marketing strategies across all channels. The ideal candidate shines in a fast-paced environment and has a balance of business insight and technical expertise.
You’ll be responsible for top-of-funnel channels such as SEO/PPC, paid social, and paid advertising while ensuring all campaigns are tracked and measured with data analysis and performance tracking reports.

You may find yourself doing all of the following:

Marketing Technology Management

• Optimize Hedera’s full Martech stack (including Hubspot, Salesforce, Pardot, Google Analytics, and SEO tools) and establish best practices for martech stack usage to share with cross-functional team members
• Lead comprehensive Hubspot CRM data cleanup, segmentation, and automation integration projects to establish a strong foundation for future growth
• Integrate developer testnet sign-up data into HubSpot for targeted nurturing campaigns
• Manage tags, fields, and metadata across website CMS, email, events, social media and documents for optimal engagement scoring
• Implement and manage marketing automation tools to streamline inbound lead processing and business   follow-up
• Partner with the marketing team and content owners to help project manage website updates and improvements, especially as it relates to forms
• Educate the marketing team on best practices to leverage AI for automation, content creation, and more

Campaign Management

• Design and execute email campaigns with marketing automation capabilities, including dynamic content, segmentation and multi-touch workflows
• Drive continuous improvement in campaign performance through A/B testing and optimization frameworks
• Manage cross-channel campaign execution and ensure seamless integrations across all marketing touchpoints (email, social, paid media)
• Collaborate cross-functionally to ensure data integrity, monitor campaign performance, and deliver actionable insights that drive better ROI and accelerate pipeline growth 
• Collaborate with cross-functional teams to ensure optimal database hygiene and lead management, routing, and scoring

Data & Analytics

• Develop marketing reports and dashboards for QBRs and executive stakeholders
• Analyze multi-channel performance to identify trends, insights and optimization opportunities
• Create detailed reports for stakeholders on campaign performance, key metrics, and ROI

Qualification Requirements:

• 5+ years of experience in marketing operations and analytics, including significant hands-on experience with marketing automation dashboards (Pardot or similar), and CRM administration 
• Significant advanced experience with Hubspot and Salesforce (or equivalent platforms) in B2B enterprise environments 
• Proven experience in digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing
• Deep understanding of how Salesforce and Pardot are leveraged by marketing and sales organizations
• Demonstrated ability to lead team training on AI tools, best practices, and data management
• Proficiency in data analysis tools to measure marketing performance and extract actionable insights
• Strong knowledge and understanding of paid media, email, and social media analytics and optimization
• Exceptional time management, autonomy, organizational, and self-motivation abilities. You know how to prioritize tasks and to deliver projects on time
• Up for joining a start-up, fast-moving firm that acts as an agency of record to several entities in the Hedera ecosystem
• Have the willingness and enthusiasm to learn new topics and be flexible in a rapidly evolving company and crypto space
• A track record of success with marketing activities, managing lead databases, creating lists, building landing pages, configuring nurture tracks and promoting events.
• Ability to guide team members on best practices to build and engage a strong community

Other skills that are great to bring with you but that we can help you develop:

• A strong understanding of blockchain/DLT, crypto, open source ecosystems, and community engagement