The North Face: Brand Manager, Performance (Americas)

 Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve.

As we enter our sixth decade, we pledge to:

• Empower exploration and the thrill of the unknown for as many people as possible.
• Protect the places where we live, play, and operate.
• Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Brand Manager, Performance (Americas)

What will you do?

A day in the life of a Brand Manager, Performance at The North Face looks a little like this: Reporting into the Sr. Manager Brand Management, you will work day-to-day with Creative Partners, Global + Regional channel leads, Merchandising, Product Design, and Marketplace partners to bring The North Face brand ethos to life for our Americas Region. Since 1966, The North Face has been dedicated to serving athletes and consumers with an exploration mindset. This role is fundamental to our commitment to that mindset, ensuring that our “Athlete Tested and Expedition Proven” promise is integrated into our full marketing ecosystem. For the right candidate, this is an incredible opportunity to drive an aligned Global and Regional vision for our Performance category, inclusive of snow, climb and trail.

How You Will Make a Difference

• Strategic Vision: Serve as the voice of the AMER consumer – developing and implementing a modern and distinctive strategic vision for The North Face's DTC and Wholesale marketplace.
• Relationship Building: Own, establish, and nurture relationships with key players in Channel and Category to drive brand excellence.
• Market Analysis: Conduct comprehensive market analysis to identify trends and opportunities against the competitive landscape as well as at the intersection of fashion and performance.
• Category + Campaign Management: Deliver annual category and seasonal campaign strategy through the go-to-market process with a fully integrated plan approach.
• Product Marketing: Implement best-in-class product marketing for our most technical performance products across footwear, apparel, equipment, and accessories.
• Performance Metrics: Monitor and analyze brand performance metrics to measure effectiveness of strategies and campaigns, making data-driven adjustments as needed and providing regular reporting of such to leadership + key stakeholders.
• Cross-functional Collaboration: Collaborate with product design, merchandising, marketplace, and marketing teams to ensure we show up in an authentic and consistent manner across all key touchpoints and aligned with the company's mission, vision, and values.
• Innovation: Drive innovation in brand marketing, leveraging modern marketing techniques to engage and inspire the next generation of consumers.

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. An ideal candidate will have 6+ years of relevant experience within a global organization and a comprehensive understanding of the outdoor and footwear industry.

The foundation skills you will need in this position are:

• Experience in global/regional brand management in the outdoor, action sports, or footwear industries.
• Proven track record of developing and executing successful brand strategies and campaigns in a global organization, understanding the nuances of global alignment and regional localization.
• Established understanding of the outdoor consumer.
• Excellent communication skills with the ability to build and maintain relationships with industry leaders. Comfortable presenting to large global audiences and executive leadership.
• Excellent interpersonal skills – thrives in highly collaborative projects, effective in building consensus, articulating vision/direction & bringing key stakeholders on board.
• Strong analytical skills with the ability to interpret market data and trends.
• Must possess passion for creativity, innovation, and problem-solving - leading from a place of curiosity.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Must be proficient in Keynote/PowerPoint, Word, Excel, and comfortable using other database platforms such as social media platforms, project management software, and more.
• Location: Based in Denver, Colorado.

There are also a few skills that are not required but preferred:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

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VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Hiring Range:

$95,040.00 USD - $118,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.