Search Specialist (JHB OR Cape Town)

Job Description

To take responsibility for planning, executing, and optimising paid campaigns of the Internal Internet Capability and is also responsible for: data, tech, AI and campaign execution within their stickers in the respective channels.

This requires cross functional collaboration with several BU’s and teams in FRG, for the end-to-end data and campaign flows into and from Internet Capability.

Hello Future Channel Specialist 

Are you a strategic thinker with a passion for performance marketing? We're looking for a Google Ads Search Specialist who can drive results, optimize campaigns, and deliver actionable insights. This role requires a strategic and analytical specialist to manage complex, data-driven campaigns across Google Ads and SA360. The ideal candidate will leverage advanced technology and AI to drive performance, optimize execution, and deliver measurable results across multiple digital touchpoints. 

You will collaborate cross-functionally with various business units and teams within the First Rand Group (FRG), including Channels, Sub Segments, Retail and Commercial Sales, and Interaction Enablers, to ensure seamless end-to-end data and campaign flows.  

Vision, energy, passion, and the desire to learn are essential for success in this position, along with the ability to work effectively across a diverse range of stakeholders. 

Are You Someone Who Can:

Manage Campaigns

• Build and manage campaigns with precision, ensuring alignment with stakeholder KPIs. 
• Effectively manage campaign budgets to maximize ROI. 
• Monitor key performance metrics (e.g., impressions, CTR, conversions) and implement data-driven optimizations. 
• Optimize campaign settings, including bids, budgets, ad copy, and keyword strategies. 
• Ensure all campaigns follow Google Ads best practices and client-specific guidelines. 
• Identify and troubleshoot campaign issues resolving them proactively. 

Deliver Reporting and Strategic Insights 

• Generate and analyse performance reports 
• Translate data into clear insights and strategic recommendations.  
•  Identify trends, opportunities, and areas for improvement across campaigns.  
• Contribute to quarterly business reviews and performance deep-dives. 

Collaborate And Communicate

• Partner with account managers, analytics specialists, strategy teams to ensure cohesive campaign execution. 
• Maintain transparent and timely communication with internal and external stakeholders.  
• Stay current with industry trends, platform updates, and emerging technologies (including AI and automation). 

Experience And Skills

• 3 to 5 years’ experience in a campaign management/performance role, managing high-performance data-driven campaigns in Google Ads. 
• Strong understanding of Google Ads best practices and campaign optimization. 
• Strong analytical and optimization skills. 
• Proficiency in Google Analytics and other marketing analytics tools is advantageous. 
• Ability to work cross functionally with creative, data and product teams. 
• Google Ads certifications required (Google Ads mandatory, SA360 and Google Analytics advantageous) 
• Experience with other performance platforms (Meta, TikTok, Programmatic) is beneficial but not required. 
• NQF level 7 Qualification  
• Opportunities to network, collaborate, and work across segments and teams. 
• Opportunities to innovate and add value to team, leadership, and business effectiveness. 
• We Can Be a Match If You Are: 

Requirements:

You Will Have Access To:

• Curious & courageous - you're driven by always wanting to know more and learn more, and you're brave enough to explore new ideas. 
• Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to achieve it. 
• Open to ongoing personal mastery & development. 

Apply now if you are interested in taking the next step. We look forward to engaging with you! 

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Job Details

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

25/09/25

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.