Manager, B2B Integrated Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are seeking an experienced and strategic B2B Integrated Marketing Manager to lead the planning, execution, and optimization of US - focused integrated marketing campaigns across the full funnel – from brand to demand. The ideal candidate has 7–10 years of experience in B2B marketing, with a proven track record of building measurable campaigns that drive pipeline growth and accelerate revenue across Enterprise and SMB product portfolio.

This role requires a mix of strategic thinking, project management, cross-functional collaboration, and hands-on execution. You’ll partner closely with product marketing, sales, content, growth marketing, Events, operations, and global teams to deliver compelling, customer-centric campaigns that engage Enterprises and SMBs at every stage of their journey across channels.

Job Description:

Essential Responsibilities:

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Expected Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

Key Responsibilities

• U.S. Campaign Strategy & Development
• Execution & Project Management
• Performance Measurement & Optimization
• Cross-Functional Collaboration
• Develop and execute integrated campaigns specifically tailored for the U.S. market across all channels including digital, email, events, social, and paid media.
• Define U.S. campaign objectives, target segments, value propositions, and messaging.
• Align campaign strategies with sales goals, product priorities and business OKRs, while ensuring consistency with global brand direction.
• Lead planning and execution of U.S. campaign deliverables with cross-functional partners including Product Marketing and Growth Marketing.
• Collaborate with global marketing teams to create scalable content that can be used globally.
• Manage agency relationships and partner closely with agency on record to deliver.
• Establish KPIs to track campaign performance, including awareness, engagement, pipeline, and revenue contribution.
• Continuously optimize campaigns based on data and insights.
• Partner with analytics and growth marketing to provide regular campaign reporting.
• Partner with growth marketing & sales to ensure campaign alignment and effective lead follow-up.
• Work with product marketing to ensure messaging resonates with audience personas and product value props.
• Share U.S. campaign learnings and best practices with global teams to strengthen worldwide marketing efforts.

Qualifications

• 7–10 years of B2B campaign management or integrated marketing experience
• Proven track record of building integrated, multi-channel campaigns that deliver measurable results
• Strong Knowledge of U.S. digital advertising and paid media landscape.
• Strong storytelling and content collaboration skills
• Deep understanding of the Enterprise and SMB customer journey
• Knowledge of demand generation and account-based marketing (ABM).
• Experience collaborating with global marketing teams to create scalable campaigns that can be leveraged globally.
• Exceptional project management, organizational, and communication skills.
• Data-driven mindset with expertise in campaign measurement and optimization.

Preferred Skills

• Ability to thrive in ambiguity and adapt to evolving priorities in a fast-paced environment.
• Strong influencing skills to drive alignment and decision-making across cross-functional and global teams.
• Demonstrated ability to translate business goals into actionable marketing strategies with compelling narratives and measurable outcomes.
• Strategic thinker who can also roll up their sleeves to execute.
• Exceptional collaboration and communication skills, with the ability to build consensus and foster strong partnerships with cross-functional teams and senior leadership.
• Growth mindset and proactive problem-solving approach, with the confidence to push new ideas forward, drive innovation, and improve operational efficiency.

What We Offer

• The opportunity to shape and execute impactful U.S. marketing campaigns.
• A collaborative, innovative, and inclusive work environment.
• Competitive compensation, benefits, and professional development opportunities.

Subsidiary:

PayPal

Travel Percent:

0

-

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The US national annual pay range for this role is $100,500 to $173,250

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging At Paypal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.