Social Media and Content Creator

At Jo Mercer, we believe in creating footwear and accessories that are distinctive, contemporary, and designed to be worn with confidence. We’re looking for a Social Media & Content Creator to bring that same energy to our digital presence, growing our community and shaping how our brand is experienced online.

This is a hands-on creative role (based at our South Yarra offices) where you’ll produce elevated, on-brand content that inspires, engages, and drives growth across Instagram, TikTok, Facebook, LinkedIn, and beyond. From scroll-stopping Reels to campaign storytelling, fortnightly blogs to EDM content, you’ll play a pivotal role in how Jo Mercer shows up in the digital space.

What You’Ll Do

• Lead bi-monthly content shoots end-to-end - from concept development and shot lists to on-set direction and asset delivery, ensuring all output aligns with Jo Mercer’s brand vision and campaign priorities.
• Plan, shoot, and edit weekly brand content including Reels, Stories, flatlays, behind-the-scenes footage, and campaign snippets.
• Contribute to Jo Mercer’s three seasonal campaign shoots each year, with the opportunity to take a lead role in creative direction and on-set production alongside the Marketing & E-Commerce Manager.
• Build and maintain a content calendar aligned with product launches, campaigns, and key brand moments.
• Write engaging, SEO-friendly copy for captions, EDMs, and blogs that reflect Jo Mercer’s refined brand voice.
• Manage influencer partnerships, PR agency requests, and UGC to ensure consistent, on-brand content.
• Capture additional in-house content, from product photography to campaign storytelling.
• Monitor and respond to community engagement daily, fostering meaningful customer connections.
• Report on content performance and provide insights to optimise growth and engagement.

What We’re Looking For

• 1–3 years’ experience in social media, content creation, or a similar digital role.
• Proven ability to film, edit, and produce content across multiple formats and platforms.
• Strong writing skills with the ability to adapt tone for social, email, and blog content.
• Experience working with influencers, UGC, or PR agencies.
• Organised, proactive, and able to manage multiple priorities in a fast-paced environment.
• A creative mindset with a sharp eye for detail, styling, and brand-aligned aesthetics.
• Confident staying across social media trends, platform updates, and new opportunities.
• Bonus: product photography, EDM planning, or graphic design experience.

Working For Jo Mercer:

• We value Initiative, Teamwork, Integrity, Empowerment & Customer focus
• 2 free pairs of shoes per year (1 upon commencement)
• We offer opportunities for advancement in a constantly growing company
• Competitive salary package and incentive scheme
• Unlimited staff discount of up to 60% to spoil yourself plus family & friends discount
• Recruitment referral program up to $1000
• Employee Assistance Program
• Parental leave extras
• Access to online shopping at heavily discounted rates via our HRIS
• Early access to your pay each week and more..

How To Apply

If this sounds like the role for you, we’d love to see your creativity in action. Please submit your resume along with a portfolio or examples of content you’ve produced (Reels, TikToks, blogs, or campaigns). Applications without examples of work may not be considered.

About Us

Jo Mercer is a proudly Australian operated business since 1998 and has grown to become one of Australia’s most loved footwear brands.

The success of Jo Mercer has been built on the core fundamentals of fashion, leather and quality. This philosophy has helped Jo Mercer grow to have a strong presence within the Australian and International markets.

Successful candidates will be contacted directly and we thank you for taking the time to apply.

Jo Mercer is an Equal Opportunity Employer.