Graphic Designer - Social Media Creative Director

This is a remote position.

• 40 hours per week
• 9am-6pm St. Paul, MN Time (8 hours but extended for a 1 hour unpaid break) with some flexibility around campaign deadlines

• Design and art direct creative assets (ads, graphics, landing pages, social media visuals, campaign collateral).
• Demonstrate strong portfolio work showing original layouts, design direction, and aesthetic decisions, not just templated work.
• Translate creative briefs into compelling design concepts that align with brand guidelines and campaign goals.
• Ensure design consistency and quality across all platforms.

• Create photo realistic imagery and branded creative using AI prompting tools such as MidJourney, Flow, Google Gemini, and Nano Banana.
• Generate and iterate MidJourney prompts to produce assets that reflect campaign direction and brand voice.
• Leverage AI video generation tools to support PPC and social content campaigns.

• Work closely with the PPC team to design ad creatives that drive measurable results.
• Collaborate with social media manager to develop content that scales across multiple platforms.
• Provide creative direction on campaign concepts and ensure alignment between marketing, PPC, and executive teams.

• Use CapCut and other editing tools to design and produce short-form video content for ads and ongoing social media content.
• Support the production of branded motion assets, ensuring engagement and compliance with legal industry standards.

• Build and maintain assets in Figma for more complex collaborative design and versioning.
• Be fluent in Canva for quick adaptations, but demonstrate strong ability to go beyond templates.
• Manage design workflows, deadlines, and approvals with the marketing team.

• Manage social media content scheduling and publishing within HubSpot, ensuring alignment with marketing and PPC campaigns.
• Coordinate content calendars, publish approved assets, and monitor performance.
• Support the marketing team with basic website updates (text, images, page layouts) to keep Holt Law’s digital presence current.
• Ensure all web and social updates follow brand guidelines and messaging standards.

Tools / Platforms to Prioritize

• Design & AI: Canva, MidJourney, Flow, Google Gemini, NanoBanana
• Video: CapCut (short-form video editing, ad creative, reels, TikTok)
• Content & Social: HubSpot (for newsletters + scheduling), WordPress (basic web updates), Native posting (LinkedIn, Instagram, Facebook, TikTok, YouTube)

Success Metrics

• Ability to consistently turn b-roll video & images into content using CapCut
• Proficiency in using AI image & video generation tools to create photorealistic ad creatives and supporting content.
• Maintain a steady content volume for PPC + social campaigns that drives measurable engagement & lead growth

Requirements

• Strong portfolio showcasing original graphic design, layouts, and campaign work.
• Demonstrated expertise in AI-driven content creation (MidJourney, Flow, Gemini, Nano Banana, ChatGPT etc.).
• Proven ability to art direct and creative direct projects from concept through execution.
• Proficiency in Figma, Canva, and CapCut.
• Comfortable designing across print, digital, and video formats.
• Experience working alongside PPC and social media teams.
• Strong aesthetic judgment and ability to deliver on tight timelines.
• Organized, detail-oriented, and able to manage multiple priorities.

• With HMO Coverage for eligible locations
• Permanent work from home
• Immediate hiring
• Steady freelance job