Facebook Ads Lead Specialist

This is a remote position.

Join a rapidly growing air conditioning company in Florida that’s being built from the ground up by an experienced entrepreneur who previously scaled and sold a successful HVAC business. This premium-branded company serves residential customers with affordable pricing and has already established exceptional market presence with over 1,400 five-star Google reviews. You’ll be working directly with a results-driven owner who understands marketing and values performance, offering you the opportunity to make a significant impact on a business positioned for rapid expansion in Florida’s thriving HVAC market.

This is an exciting opportunity to drive growth for a well-established HVAC company through strategic Facebook advertising and lead generation. You’ll be responsible for creating and managing high-performing ad campaigns that generate qualified leads for residential air conditioning services, while also nurturing those leads through the sales funnel. Working with daily budgets of $15-$ 20, you’ll be expected to deliver a minimum of 1-2 qualified leads per day. This performance-based role offers the chance to directly impact company revenue while working with an owner who provides clear success metrics and regular feedback. The position has strong potential for expansion into additional marketing channels and increased responsibilities based on successful performance.

• Create, launch, and optimize Facebook and Instagram ad campaigns from day one to generate qualified residential HVAC leads
• Conduct A/B testing on multiple campaign variations to identify top-performing approaches and optimize budget allocation
• Qualify incoming leads to distinguish serious prospects from casual browsers, maximizing conversion potential
• Follow up with generated leads through appropriate communication channels to nurture them through the sales process
• Provide detailed service information, pricing, and availability to qualified prospects
• Schedule appointments directly in the company’s CRM system for ready-to-buy customers
• Monitor and report on campaign performance metrics and lead generation KPIs with daily tracking
• Manage daily advertising budgets efficiently to maximize lead generation ROI
• ​Integrate with existing Google Local Service Ads and coordinate with other marketing channels

Requirements

• Proven track record in Facebook/Meta advertising with demonstrable lead generation results
• Ability to create effective campaigns immediately without requiring basic training or ramp-up time
• Experience in lead qualification and customer communication, preferably in service industries
• Familiarity with CRM systems for appointment booking and lead management processes
• Strong understanding of residential service industry dynamics and customer behavior patterns
• Excellent written and verbal communication skills for prospect interactions
• Performance-oriented mindset with experience working with KPIs and measurable success metrics
• Availability to work during Florida business hours (8 AM - 4 PM Eastern Time)
• Experience with Instagram advertising integration through the Meta platform
• Self-motivated with the ability to work independently while maintaining regular communication with the business owner

Benefits

Independent Contractor Perks

• HMO Coverage for eligible locations
• Permanent work from home
• Immediate hiring