Senior Legal Counsel (eCommerce) - Operations & Marketing, London
TikTok.com
Office
London, England, United Kingdom
Full Time
You’ll be joining TikTok’s Global Ecommerce Legal team - a dynamic, highly collaborative group at the forefront of shaping how digital commerce evolves in the UK and across Europe. We advise on some of the most high-profile, complex, and fast-moving issues in the ecommerce and technology space, supporting a business that is scaling at extraordinary pace.
As part of this team, you’ll work closely with colleagues across Europe and globally, partnering with business leaders, product innovators, and cross-functional specialists to tackle novel legal and regulatory challenges. From consumer protection and digital regulation to IP, competition law, and emerging AI frameworks, the team plays a central role in driving compliant, creative, and commercially savvy solutions.
This is a fantastic opportunity to be part of a supportive legal function where your expertise will make a visible impact, your ideas will help shape strategy, and your career will grow alongside a business that is transforming the way people buy, sell, and connect online.
You will play a central role in shaping the future of TikTok’s ecommerce business in Europe. Working at the cutting edge of digital regulation and online commerce, you will:
- Be a trusted advisor on a broad spectrum of legal issues, including consumer protection, product compliance, competition law, intellectual property, advertising, and digital regulation.
- Guide the business through emerging regulatory landscapes, including the UK Digital Markets, Competition and Consumers Act, EU Digital Services Act, UK Online Safety Act and evolving AI-related regulation, helping ensure compliant and future-ready operations.
- Support innovation and new product development, advising on commercial and product initiatives across marketplace, creator partnerships, advertising formats, and AI-driven features.
- Lead on intellectual property matters, from brand protection and enforcement to user-generated content and licensing models.
- Oversee strategic disputes and litigation risk, managing contentious issues pragmatically while protecting the company’s reputation and commercial interests.
- Draft, negotiate, and close key commercial agreements, from retailer and brand partnerships, to creator and technology collaborations.
- Contribute to competition law strategy, advising on platform practices, merchant engagement, and data use in line with evolving regulatory expectations.
- Shape internal processes and training, creating playbooks, templates, and guidance that empower the business to move quickly while managing legal risk.
- Collaborate cross-functionally with product, policy, privacy, and compliance teams in the UK, EU and globally, driving complex projects forward at speed.
- Stay ahead of the curve, monitoring legal, regulatory and industry trends across ecommerce, retail, technology and AI, and proactively preparing the business for change.
As part of this team, you’ll work closely with colleagues across Europe and globally, partnering with business leaders, product innovators, and cross-functional specialists to tackle novel legal and regulatory challenges. From consumer protection and digital regulation to IP, competition law, and emerging AI frameworks, the team plays a central role in driving compliant, creative, and commercially savvy solutions.
This is a fantastic opportunity to be part of a supportive legal function where your expertise will make a visible impact, your ideas will help shape strategy, and your career will grow alongside a business that is transforming the way people buy, sell, and connect online.
You will play a central role in shaping the future of TikTok’s ecommerce business in Europe. Working at the cutting edge of digital regulation and online commerce, you will:
- Be a trusted advisor on a broad spectrum of legal issues, including consumer protection, product compliance, competition law, intellectual property, advertising, and digital regulation.
- Guide the business through emerging regulatory landscapes, including the UK Digital Markets, Competition and Consumers Act, EU Digital Services Act, UK Online Safety Act and evolving AI-related regulation, helping ensure compliant and future-ready operations.
- Support innovation and new product development, advising on commercial and product initiatives across marketplace, creator partnerships, advertising formats, and AI-driven features.
- Lead on intellectual property matters, from brand protection and enforcement to user-generated content and licensing models.
- Oversee strategic disputes and litigation risk, managing contentious issues pragmatically while protecting the company’s reputation and commercial interests.
- Draft, negotiate, and close key commercial agreements, from retailer and brand partnerships, to creator and technology collaborations.
- Contribute to competition law strategy, advising on platform practices, merchant engagement, and data use in line with evolving regulatory expectations.
- Shape internal processes and training, creating playbooks, templates, and guidance that empower the business to move quickly while managing legal risk.
- Collaborate cross-functionally with product, policy, privacy, and compliance teams in the UK, EU and globally, driving complex projects forward at speed.
- Stay ahead of the curve, monitoring legal, regulatory and industry trends across ecommerce, retail, technology and AI, and proactively preparing the business for change.
Senior Legal Counsel (eCommerce) - Operations & Marketing, London
Office
London, England, United Kingdom
Full Time
September 17, 2025