Measurement Analyst
TikTok.com
Office
New York, New York, United States
Full Time
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
As a Measurement Analyst, you will work closely with Measurement Partners and cross-functional teams to help advertisers understand their campaign performance, analyze data-driven insights, and support strategic measurement initiatives. This role requires someone curious about emerging platforms, comfortable working with large datasets, and familiar with campaign measurement or analytics.
Responsibilities:
- Analyze large datasets to evaluate campaign performance and identify key trends that drive advertising effectiveness.
- Support incrementality testing, experimentation, and campaign performance analyses to help advertisers improve their media strategies.
- Assist in data visualization, reporting, and insights generation, ensuring findings are clear, actionable, and valuable to clients.
- Work closely with Measurement Partners to support client measurement strategies and respond to business questions with data-driven solutions.
- Collaborate with cross-functional teams (Sales, Marketing, Product, Data Science) to ensure measurement insights are aligned with broader company goals.
- Stay up-to-date with emerging trends in digital advertising, auction-based media, and measurement methodologies to enhance internal and client knowledge.
- Contribute to internal best practices, documentation, and team learning efforts.
As a Measurement Analyst, you will work closely with Measurement Partners and cross-functional teams to help advertisers understand their campaign performance, analyze data-driven insights, and support strategic measurement initiatives. This role requires someone curious about emerging platforms, comfortable working with large datasets, and familiar with campaign measurement or analytics.
Responsibilities:
- Analyze large datasets to evaluate campaign performance and identify key trends that drive advertising effectiveness.
- Support incrementality testing, experimentation, and campaign performance analyses to help advertisers improve their media strategies.
- Assist in data visualization, reporting, and insights generation, ensuring findings are clear, actionable, and valuable to clients.
- Work closely with Measurement Partners to support client measurement strategies and respond to business questions with data-driven solutions.
- Collaborate with cross-functional teams (Sales, Marketing, Product, Data Science) to ensure measurement insights are aligned with broader company goals.
- Stay up-to-date with emerging trends in digital advertising, auction-based media, and measurement methodologies to enhance internal and client knowledge.
- Contribute to internal best practices, documentation, and team learning efforts.
Measurement Analyst
Office
New York, New York, United States
Full Time
September 17, 2025