ASEA HcP Omnichannel Lead

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.​

Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.​

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. ​

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.​ B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.​

Find out more about our mission to bring health in your hands at www.opella.com.

Key Accountabilities:

• Design and optimize Asia HCP omnichannel engagement strategy​
• Develop and scale best practice for HCP engagement channels.​
• Co-create the Zone omnichannel and content roadmap with the Zone Strategy & Partnership Activator, Zone Brand Leads, aligning with brand strategies and content plans.
• Integrate channel plans with brand, content and activation teams.
• Pilot new channel innovations.​
• Work closely with Science Hub for claim & content validation.​
• Oversee execution of campaigns across digital, face-to-face, and hybrid channels​
• Partner with countries to tailor execution.​
• Develop and maintain zone level dashboards, to track channel, media efficiency, campaign effectiveness and content performance, refresh as needed.​
• Guide the implementation of global and local media guidelines, ensuring brand safety, compliance, and alignment to channel best practices.
• Manage the media investment strategy, consolidate analytics and optimize content-channel mix for maximum ROI through data driven planning and deployment plans.
• Serve as primary agency interface with partners like Dr Comms and local digital/content vendors, ensuring scalable, consistent delivery.
• Deploy the global training, tools, and guidance to market omnichannel coordinators. ​
• Lead the integration of pharmacist-specific insights and content, tailoring strategies to this high-impact HCP segment.
• Oversee the 1P data collection strategy, including consent capture, CRM tagging, and ethical data utilization for retargeting and personalization. 
• Contribute to SFE Strategy by enabling omnichannel targeting, tracking field engagement, and integrating content into rep journeys. 

Key Performance Indicators:

• HCP engagement metrics by channel​ - Unduplicated HCP reach (field + digital)
• Channel ROI and reach growth​
• SFE omnichannel integration (execution rate)
• Data quality and consent for 1P data​
• Reduction in content-to-market deployment time. ​
• Analytics adoption rate by markets.

Job Requirements:

Education & Qualifications:

• Bachelor's degree required (marketing, digital, business, or relevant field); advanced degree preferred 
• Training or certification in media planning, omnichannel marketing, CRM, or analytics tools preferred 

Knowledge & Experience:

• 8+ years in Omnichannel or digital HCP Roles.
• Experienced in developing and executing HCP marketing strategies, with a proven track record of driving brand growth and market share.
• Proven experience in building and activating performance dashboards 
• Deep knowledge of HCP digital engagement tools and analytics.
• Strong training and coaching skills.
• Data-driven optimization and A/B testing expertise.
• Experience in pharmacist marketing or localized channel strategies a plus 
• Strong collaborator with both strategic and operational delivery skills across matrix teams.

Why Us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

• All In Together: We keep each other honest and have each other's backs.
• Courageous: We break boundaries and take thoughtful risks with creativity.
• Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.