Growth Engineer

Growth Engineer

• Location: Boston
• Experience Level: 3+ years of experience in martech/engineering with a strong background in data and marketing

About Daylit

Daylit is an all-in-one working capital platform building the future of working capital. The company helps its customers, primarily real economy operators, take the guesswork out of when money comes in across two pillars: capital at your fingertips and actionable financial intelligence. Daylit’s AI agents are trained to analyze unstructured business data and assess credit risk, identify key supply chain risks, and surface business opportunities. Daylit, formerly Lendica, is a venture-backed fintech company based in Boston and recently raised $110m across equity and debt to expand its reach and roll out AI agents for A/R.

About The Role

Daylit is hiring a hands-on GTM Engineer to own the data, tooling, and experiments that drive pipeline. This role blends software/data engineering with growth strategy: you’ll design ICP and messaging tests, run channel experiments, build and tune lead-scoring, and automate targeted outreach by stitching together intent signals and our CRM.

If you love building scrappy systems, iterating quickly, and letting data pick the winners, you’ll feel at home here.

What You’Ll Do

 ICP, Segmentation & Messaging Experiments

• Design and run structured tests to refine our ICP(s), priority segments, and resonant messaging/value props.
• Stand up rapid landing pages, forms, and tracking to quantify message-market fit.

Channel & ROI Experimentation

• Plan, launch, and evaluate GTM experiments across paid, outbound, co-marketing/partner, and community channels.
• Build an experimentation backlog with hypotheses, success metrics, guardrails, and clear “kill/scale” criteria.

Lead Scoring & Routing

• Build a first pass lead scoring model that blends firmographics, technographics, behavioral data, and intent.
• Continuously retrain/recalibrate using closed-won/lost feedback; deploy automated routing & SLAs to sales.

CRM Data Engineering & Enrichment

• Own CRM hygiene: dedupe, normalize, and enrich accounts/contacts; implement strict schema governance.
• Build data pipelines to pull/clean/unify signals (website, product usage, ad platforms, email, partner sources).

Intent Signals & Targeted Outreach Automation

• Operationalize buying intent (page activity, search topics, tech installs, hiring, funding, third-party intent).
• Use Clay and Unify (or similar) to programmatically source lists, enrich targets, personalize snippets, and trigger multi-step outreach sequences.

Martech & Analytics

• Extend our stack (HubSpot + warehouse + reverse ETL) with clean event instrumentation and UTM discipline.
• Ship dashboards that connect effort → pipeline → revenue; maintain source-of-truth tables for GTM.

Cross-Functional Enablement

• Partner with Sales on cadences and handoffs; with Product/Design on landing pages and tracking; with Leadership to set weekly growth scorecards.

Required Qualifications

• Proven track record designing experiments (A/B, multi-armed bandit or sequential tests), defining metrics, and making go/no-go calls from data.
• Experience cleaning, normalizing, and enriching CRM data; strong grasp of identity resolution/deduping.
• Ability to operationalize intent signals and automate outreach using tools like Clay and Unify (or comparable).
• 3+ years in software/data engineering or growth/marketing engineering at a B2B company or startup.
• Comfort in Python, JavaScript, or SQL; comfort working from a warehouse (BigQuery/Snowflake/Postgres).
• Hands-on with HubSpot (or similar CRM/MA): custom objects, workflows, scoring, and reporting.
• Clear communicator who can translate data into decisions and ship iteratively.
• Experience in B2B fintech or selling into finance/operations personas.
• Familiarity with APIs, webhooks, and data pipelines (Segment, dbt, Airbyte/Fivetran, Reverse ETL like Hightouch/Census).
• Knowledge of growth accounting and attribution (CAC, ROAS, MER, multi-touch models, MMM basics).
• Comfort spinning up lightweight front ends/landing pages and instrumenting end-to-end tracking.
• HubSpot, Google Tag Manager, Looker/Mode, Clay, Unify, Webflow
• Salary: 150K - 170K USD a year

Nice To Have

Our Stack