Digital Sales & Marketing, Senior Program Manager

We are seeking a Senior Program Manager to lead the business transformation of our Digital Customer Journey end-to-end across Marketing and Sales.

Ready to help build a better future for generations to come?

In an ever-changing, fast-paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions. 

Your Future Team:

At ROCKWOOL Group, Digital Sales and Marketing have been unified into a single function comprised of four expert teams following each step of the customer journey, striving to align and optimize every touchpoint to deliver a superior customer experience and value to the customer.

As Senior Program Manager – Business Transformation, you will lead a strategic business program, ensuring seamless collaboration with IT/Digital, Marketing, Sales, and local operational teams. You will be reporting to the Director for Global Digital Sales and Marketing and working closely with cross-functional stakeholders. The role is based in Hedehusene, Denmark.

Key Responsibilities:

• Program & business transformation leadership & orchestration: Lead large-scale business transformation program across Marketing and Sales, ensuring strategic alignment and effective execution. Drive cross-functional collaboration and balance business needs with technological enablement
• Governance & operational efficiency: Establish governance frameworks for decision-making and risk management. Optimize processes to enhance agility and reduce administrative burdens. Define success metrics to measure benefit realisation
• Program execution & delivery: Develop and oversee program plans with clear deliverables and timelines. Monitor progress, address blockers, ensure alignment, and drive execution across business units. Prioritize activities to align with ROCKWOOL’s strategic agenda and optimize resource allocation with senior leadership.
• Stakeholder communication & reporting: Ensure alignment in a complex stakeholder landscape, liaise between business leadership, digital sales and marketing teams, technology teams, local operational teams and vendors. Provide regular updates on progress and strategic decisions. Prepare executive reports highlighting benefit realisation, progress, risks, opportunities, and business impact.
• Knowledge sharing & capability building: Implement a centralized platform for program-related information. Facilitate continuous upskilling and change management to ensure smooth adoption of new processes
• Risk management: Identify and mitigate risks proactively. Maintain a strategic risk register ensuring that business leaders have visibility into program challenges and trade-offs. Address organizational blockers to keep initiatives focused on value creation and outcomes

Qualifications:

Due to the strategic significance of this role, we seek candidates with extensive experience in leading large-scale business transformation programs.

• Extensive experience in leading large-scale digital business transformation programs
• Proven leadership in orchestrating cross-functional portfolios and programs
• Strong business acumen and ability to align strategy with execution
• Exceptional stakeholder management and governance framework experience
• IT implementation and project management experienceBackground in enterprise transformation, ensuring smooth adoption of new processes
• Strong change management leadership and benefit realiation mangement
• Ability to mediate, influence, and drive collaboration across business units
• Sharp presentation skills
• Fluent in English, both written and spoken
• Experience with agile methodology

Preferred Qualifications:

• Degree in Business Administration, Management, Strategy, or related field
• Certifications in Program Management and Change Management (e.g., MSP, PMP, PROSCI)

What We Offer

You will be part of a company where we trust and empower you to grow both professionally and personally, and where we provide you with the opportunity to work with dedicated, fun and down-to earth colleagues. You will have the chance to travel to our global markets to facilitate collaboration and adoption of the transformation. We will provide a thorough onboarding for you to engage smoothly in the tasks and responsibilities.

How To Apply

If you are ready to embark on a digital adventure with us, please apply with your CV that includes a short motivation of why you are applying for the position.

Who We Are

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive.  We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities… all focused on one common purpose – to release the inherent power of stone to enrich modern living. 

Sustainability is central to our business strategy 

ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water.  Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges to accelerate solutions to protect it.   

Diverse And Inclusive Culture

We want all our people to feel valued, respected, included and heard. We employ 70 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.