Revenue Management Analyst (Promotions)

Job Description

The Revenue Management Analyst Promotions role is responsible for developing and implementing promotional strategies that align with business objectives and drive growth. This role focuses on creating and analyzing promotional levers to maximize revenue while ensuring non-dilutionary practices. The Promotions Analyst will oversee the end-to-end analytics process, including evaluating historic offer performance, substantiations, and revenue KPIs such as incrementality, to guide data-driven decision-making. Acting as a strategist, approver, and influencer, the Promotions Analyst plays a key role in shaping the organization's promotional strategy and achieving long-term revenue growth.

What You’Ll Do:

• Develop and execute promotional strategies aimed at maximizing ROI in terms of revenue and/or volume considering inventory levels across North America Operations.
• Define correlations of promotions to specific customer segments, seasonality trends etc to influence targeted advertising by incorporating customer touchpoint data.
• Optimize existing promotional levers and recommend new ideas to extract greater value from current inventory, segmenting based on distribution channel, product, car class offering, etc.
• Oversee, with guidance, the approval of effective discounts and marketing messaging across all growth segments, ensuring alignment with strategic goals.
• Partner closely with Sales, Marketing (Brand, Paid Media, Loyalty, eComm), Partnerships, Distribution (OTAs), and Revenue Management to deliver comprehensive insights on promotions and market trends, ensuring alignment across teams and driving data-informed decision-making.
• Collaborate with Rates & Services ensuring systems and functionality to execute are setup properly; identifies and resolves any issues in testing environment before promotion is launched to market. 
• Meticulously reviews and ensures all promotional parameters are accurately defined before being deployed; including approval of T&Cs which are vetted through Legal.  
• Track all current and upcoming promotions in the market, ensuring everything is well-organized, staying on top of timelines and results to support effective execution.
• Collaborate with Sales and Marketing teams to deliver actionable market insights, focusing on assessing promotional performance, uncovering trends, and optimizing strategies to enhance campaign effectiveness and fuel overall business growth.
• Enhances tools, tracking mechanisms, and processes to improve promotional efficiency and measure incremental revenue contributions.

What We’Re Looking For:

• Bachelor’s level degree or equivalent required; preferably in Statistics, Marketing Analytics, Operations Research, Business Analytics, or Information Engineering.  Advanced degree strongly desired.
• Minimum of 2 years previous experience in promotional pricing, revenue management or market research role
• Experience within a complex, demand/supply planning environment utilizing large data sets
• Process innovation and development; management via KPIs
• Communication Excellence; Data synthesis, interpretation, & storytelling
• Drives cross-functional collaboration between all verticals & stakeholders
• Process excellence; drives execution
• Personal Accountability
• Passion for stakeholder success
• Strong working knowledge of SQL, Tableau, Excel, PowerPoint
• Experience with technical tools such as Python is an added advantage

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.   US EEO STATEMENT  At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.  Individuals are encouraged to apply for positions because of the characteristics that make them unique.  EOE, including disability/veteran