Chief Commercial Officer (CCO)

ALOHAS is more than a fashion brand: it’s a responsible shopping experience and an opportunity to take part in the fight against overproduction in the fashion industry.

Working at ALOHAS means being part of the innovation and growth of a Spanish start-up with a young, creative, and proactive team, where communication flows and energy levels are high. It’s a demanding environment, but extremely rewarding, and we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.

We’re passionate about what we do, and that passion shines through in our work.

THE ROLE

ALOHAS is seeking a Chief Commercial Officer (CCO) to lead the next phase of international growth. The CCO will be responsible for driving all revenue-generating activities across wholesale, retail, franchise/partnerships, and omnichannel commerce.

This is a senior leadership role with the mandate to design the commercial strategy, build scalable structures, and lead high-performing teams that can deliver growth across geographies and channels. The CCO will bring both analytical discipline and entrepreneurial energy, ensuring that ALOHAS continues to scale profitably while staying true to its brand values.

Your Challenge

Commercial Leadership

• Define and implement the global commercial strategy across all channels.
• Own the commercial P&L, balancing growth with profitability and brand positioning.
• Lead, mentor, and scale a strong commercial organization covering wholesale, retail, and partnerships.

Wholesale & B2b

• Set the global wholesale growth strategy, with focus on scaling premium multi-brand and department store presence.
• Develop frameworks for agents, distributors, and showroom partnerships, ensuring alignment with brand and financial objectives.
• Ensure key account management is professionalized and consistent, with strong sell-through and ROI discipline.

Retail & Expansion

• Lead the rollout and performance of retail stores worldwide, ensuring financial and strategic impact.
• Oversee retail operations KPIs, customer experience, and omnichannel integration.
• Manage franchise and joint venture partnerships, safeguarding brand and commercial standards.

E-Commerce & Omnichannel

• Partner with digital and marketing teams to align assortment, pricing, and channel strategy.
• Strengthen omnichannel integration across retail and online for a seamless customer journey.

Execution & Performance Management

• Establish reporting, forecasting, and dashboards to monitor growth and margins.
• Build commercial systems and processes that support rapid international scaling.

Success Kpis

• Revenue growth across channels and regions.
• Contribution margin (CM4) and EBITDA performance.
• Wholesale sell-through and market penetration.
• Retail productivity (€/sqm, €/FTE, payback per store).
• Partner and franchise performance vs. benchmarks.
• Strength and scalability of commercial organization.

YOU WILL ROCK AT THIS ROLE IF YOU HAVE...

• 10+ years in senior commercial leadership roles, ideally in fashion, lifestyle, or consumer brands.
• Proven experience scaling businesses across retail, wholesale, and partnerships, with strong international exposure.
• Strong commercial acumen: able to balance top-line growth, margin control, and brand equity.
• Inspirational leader with ability to attract, grow, and retain top talent.
• Comfortable in high-growth, entrepreneurial environments with global ambition.

Benefits

• A Culture of Freedom, Responsibility & Trust: We believe in autonomy, accountability, and mutual respect.
• Flexible Working Hours ⏰: Adapt your schedule to your lifestyle. We trust you to get the job done.
• Hybrid Work Model: Work from home some days and the office on others.
• Summer Hours (July & August) 🌞: Enjoy an intensive workday schedule so you can make the most of your summer.
• We’re a Company with Soul
• Mental Health Support 🧠
• Exclusive Discounts 💯
• Creative Office Life
• Home Office Setup 💻
• Growth & Happiness 🌈
• Monthly After-Work Events in Barcelona 🎉
• We live and breathe sustainability 🌱
• We support family-life balance, parenthood, gender equality, and diversity👶🏼
• Team wellbeing initiatives
• Two paid “disconnect days” a year—take time when you need it most
• Enjoy up to 70% off our products
• Your family and friends benefit too!
• Located in Gràcia, Barcelona
• Stocked with coffee ☕ and fresh fruit 🍎
• Laptop + essential peripherals (keyboard, mouse, monitor)
• Constructive feedback, ongoing learning, and support for your professional journey
• Because we like to celebrate together!

Ready to shape the future in a luxury fashion brand? Join us and leave your mark 🚀

About Alohas

Want to know more? Video Presentation

Apply to work with us: careers.alohas.com  

Our website: alohas.com IG: @alohas