Innovation Lead (OOH) Nike Initiative - Netherlands

Initiative is a proud member of IPG Mediabrands, a division of the Interpublic Group. We work in close collaboration with our affiliate companies - Kinesso and Yune - to create exceptional marketing campaigns for our clients. 

Position Summary

For our Nike team we are looking for an energetic, self-starter who is confident and passionate about sports and/or the Nike brand. In this role you'll be responsible for world class innovation in OOH and it's integration into CFoP planning. This includes strategy, ideation, technical activation and partner relations. 

Key Responsibilities

Campaign Briefings

Attending and connecting with key stakeholders on priority briefing sessions 

Strategy, Brainstorming & Ideation 

- Work on creative strategic insights and opportunities from the briefs 

- Host Brainstorms

- Connect ideation with local partners, local city teams and build up creative RTBs to form part of CD responses or standalone briefs 

Technical Partner Knowledge and Relations 

• Build large EMEA network of top-quality partners and relations in the developing landscape
• Have experience and technical knowledge to implement ideas and translate strategies and concepts into actionable activations locally

Innovation Activation and Project Management 

- Develop concepts, seek Nike stakeholder approvals and manage projects through to implementation 

Nike Inspiration & Creative Agency Integration 

• Host creative inspiration sessions - there are several stakeholders, but this can be internal, Nike BC or Nike IM
• Develop and build weekly working relationships with Nikes key creative agencies - cross share RTB's and work together to elevate concepts and work into campaigns

Desired Skills & Experience 

• 8-10 years in an innovation / experience-based role (production house, media/creative agency, brand or creative event production)
• Passionate, experienced and knowledgeable on how to ideate, collaborate and bring best in class OOH experiences and innovation to EMEA.
• True out of the box ambition, ideas and executional know how for real world executions and brand experiences - making the impossible, possible and bringing concepts through to execution for the most exciting brand concepts at Nike.
• Master at presentations & presenting, communicating & client service, stakeholder management and project management.
• Able to thrive in a fast paced, dynamic team culture.

As part of the House of Challengers, you’ll enjoy a range of benefits, such as: 

• 27 days off per year, including 26 vacation days and 1 “Celebrate You” day (based on a 40-hour workweek)  
• Hybrid and flexible working options to support a healthy work-life balance—and even work from abroad for up to 14 days per year  
• Comprehensive growth support, smooth onboarding with a 100-day plan and personal buddy, plus ongoing development through a strong Learning & Development team  
• An inspiring environment where you’ll work with leading A-brands, collaborate with experienced international colleagues, and have the freedom and trust to take initiative and shape your role  
• Healthy catering in the office, free lunch twice a week, plus a variety of healthy snacks always available  
• Referral Bonus – bring someone you know to MediaBrands and enjoy a generous referral reward in return.  
• A variety of group sports activities, from marathons and cycling events to walking races and internal company tournaments.  
• Fun social events, including a Summer and End of Year party, pub quizzes, team outings, and themed events like Diversity Day celebration and Partners Festival  
• Lease bicycle plan and travel reimbursement to support your commute and sustainable mobility 

About Mediabrands

IPG Mediabrands, a global media group within the Interpublic Group, employs over 13,000 marketing experts in 130+ countries to strategically use media and content for marketing success. In the Netherlands, IPG Mediabrands includes agencies like UM, Initiative, KINESSO, and YUNE, with 420+ employees serving major brands from offices in Amsterdam and Groningen. The company values diversity, inclusivity, and equal opportunity, fostering a culture where everyone feels valued. Their DNA centers on “CHALLENGE” embracing innovation and pushing boundaries and “TOGETHER,” emphasizing collaboration and collective strength as the “House of Challengers.