Product & Data Strategist Lead (Mexico O Colombia)

Product & Data Strategist Lead (LatAm)

Location: Mexico City o Bogotá Colombia

Reports to: SVP of Product & Strategy

What You’Ll Do

• MiQ is a global programmatic media partner, helping brands and agencies make
• smarter marketing decisions through data, technology, and human insight.
• We blend programmatic expertise and leading AI technology with consultative
• partnership to drive real business outcomes.
• MiQ Sigma is the company’s transformative AI-powered advertising technology trained
• on the world's most connected data set. Its unified intelligence platform brings together
• data, technology, and campaign workflows, applies advanced AI to make smarter,
• data-driven marketing decisions, and fundamentally shifts how brands and advertisers
• connect with consumers in today's fragmented digital landscape.

We are looking for a Product & Data Strategist Lead, a highly analytical and creative professional who can combine data strategy, product strategy, and product marketing. This role will define, package, and socialize MiQ’s products in LatAm, turning complex data and intelligence into actionable strategies, compelling narratives, and differentiated value propositions for agencies and clients.

The role works side-by-side with the SVP of Product Strategy & Partnerships, collaborating with global and CoE teams, and closely engaging with sales and activation in LatAm. The focus is to accelerate client conversations, build data-driven strategies, and enable seamless execution by bridging strategy and technical delivery.

Key Responsibilities

• Product Definition & Narrative: Define and socialize MiQ products in LatAm (Advanced Video, Intent, Commerce, Sigma) and translate technical concepts (data integration, identity resolution, omnichannel activation, measurement) into clear and impactful narratives.• Strategy & Intelligence: Take all data sources, Sigma intelligence, regional benchmarks, and client first-party data (audience and business) to create actionable strategies, insights, and deliverables that resonate with clients and drive commercial traction.
• Technical Leadership: Lead advanced technical conversations with agencies and clients on topics such as integration, identity, omnichannel activation, pixelation, and measurement. Ensure strategies are implementable and scalable.
• Collaboration with Sales & Activation: Work closely with commercial teams to design strategies that open doors and accelerate conversations, and with activation teams to ensure proper execution of products and tactics.
• Market Relevance: Adapt global and CoE product frameworks to reflect LatAm market realities, industry maturity, and client needs.
• Process & Asset Organization: Maintain structured documentation of product narratives, strategies, and case studies, ensuring updates are consistent and searchable.

What You’Ll Bring

• Data & Product Strategy Expertise: Strong background in data strategy and product strategy, with proven ability to design and deliver solutions in AdTech/MarTech or related fields.
• Product Marketing: Experience in packaging and presenting technical capabilities in ways that resonate with agencies and clients.
• Technical Storytelling: Ability to explain complex data and tech concepts simply and persuasively.
• Analytical & Consulting Skills: Strong skills in consulting, analytics, storytelling, problem-solving, and omnichannel activation tactics.
• Tools & Platforms:o Data visualization (Power BI, Tableau, or similar).o Presentation & design (PowerPoint, Google Slides, Canva, Figma).o Collaboration & organization (SharePoint, Confluence, Jira, or equivalent).
• Languages: Bilingual English & Spanish, with strong written and verbal communication.
• Organizational Skills: Excellent attention to detail, ability to manage multiple projects, and maintain structured libraries of assets and deliverables.
• We’ve highlighted some key skills, experience and requirements for this role. But please
• don’t worry if you don’t meet every single one. Our talent team strives to find the best
• people. They might see something in your background that’s a fit for this role, or another
• opportunity at MiQ.

If you have a passion for the role, please still apply.

What’s in it for you

• MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make
• sure everyone feels valued for what they bring. With global teams committed to
• inclusion, we’re always moving towards becoming an even better place to work.

Values:

• Our values are so much more than statements. They unite MiQers in every corner of the
• world. They shape the way we work and the decisions we make. And they inspire us to
• stay true to ourselves and to aim for better. Our values are there to be embraced by
• everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow
• through everything we do - no matter how big or small.
• PASSIONWe do what we loveWe only aim for the best, so we empower each other and show up for what webelieve in.
• DETERMINATIONWe figure it outWe do what we say, and we challenge ourselves to learn from each other andovercome hurdles.
• AGILITYWe anticipate the unexpectedWe quickly adapt to change, question ourselves and evolve as individuals, andas a business.
• UNITYWe always uniteWe love to win as a team, so we hold each other accountable, acknowledgeeach other’s differences and champion inclusion for all.
• COURAGEWe dare to be unconventionalWe leap outside of comfort zones to unlock innovation and inspire everyone togrow.