Assistant Manager - Programming Strategy, Star Suvarna

Job Summary :At Star Suvarna network, we are looking for a deeply passionate and enthusiastic person who can help drive the leadership agenda of the cluster and lead the content strategy and consumer insight teams from the front.About the team:The programming strategy team is responsible for market research, consumer insights, and programming strategy for the channel. The team is making plans and strategies for the channel, based on various quantitative and qualitative inputs. The team is also responsible for driving channel GRPs and market share using data, competition tracking and analysis.  They drive the market data to create a well-balanced schedule of original shows and special programming. This team collaborates closely with programming, Fiction and marketing teams to ensure content aligns with business objectives. By developing strategic content roadmaps and the team plays a critical role in enhancing the channel’s viewership, driving audience loyalty, and maintaining a competitive edge in the market.
Reporting To: Senior Manager- Programming Strategy

Key Responsibilities:

• Constant monitoring of slot level viewership vis-à-vis business target and coming up with a plan to fix it / hit the required target – Reach / TSV / Market share.
• Come up with growth plans for the channel and Business.
• Follow and highlight macro trends on the consumer landscape and uncover consumer-level business drivers.
• All aspects of Quantitative (BARC, Zapr, Adex, Any adhoc data) & Qualitative Research (focused groups, consumer feedback). analyse and blend the insights to feed into content making.
• Constant tracking and content analysis of competition & re-strategize accordingly.
• Monitor slot level viewership’s. Provide short term business planning based on data analysis and making of presentation on the data insights for weekly content meetings.
• Assess issues and identify solutions to meet the end objective.
• Proactively identify business opportunities and possible potential challenges and work towards mitigating it.
• Work collaboratively with all stakeholders to successfully meet objectives.
• Build a scientific approach to planning on the channel for FPC and promos.

Skills & Attributes For Success:

• Very strong analytical and critical thinking skills.
• Good knowledge of MS-Excel & PowerPoint.
• Ability to deliver on tight timelines.
• Knowledge of SQL is an added advantage – desirable not mandatory
• Expertise in Kannada Language.
• Self-motivated and self-driven.
• Proactive and Learning agility.

Preferred Education & Experience:

• Graduation or Post Graduation in any field.
• 4-8 years’ experience in strategic roles.

About Us Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.