Head of Marketing NZ

The Role

Fisher & Paykel is one of New Zealand’s best-known brands, a global company with a strong heritage and ambitious plans. Our New Zealand origins, curious nature and passion to develop products designed around people are core elements that make us unique.

Driven by our brand values of being real, generous, curious and sustainably minded, as a team we take a collaborative approach, have a culture where ideas are heard, and are united in our leading goal to be the world's most human-centred, #1 premium appliance brand.

The Opportunity

As the Head of Marketing Fisher & Paykel and Haier, for the NZ Distributor business you will support Fisher & Paykel Appliances’ continued success as market leader and Haier brands ambition to be the market leader in New Zealand. The NZ business drives a dual brand strategy with Haier in entry to mass and into mass premium and Fisher and Paykel in the mass to premium and luxury end of the market. You will drive marketing strategy and implementation, ensuring that effective strategies are implemented to continue to grow the brands and drive demand, and that total marketing investment is appropriately balanced to achieve short- and long-term commercial objectives.

This high-impact, highly visible role requires a balance of strategic vision, compelling storytelling, local expertise, commercial acumen, and team leadership to deepen brand connection and deliver measurable growth within region. You will represent the voice of the NZ consumer to global leadership, advocating for local nuance in consumer behaviour, retail dynamics and media landscape. You will lead adaption and activation of the global marketing strategy, aligned to global priorities and brand standards and you will influence all stakeholders on what is needed for both Fisher & Paykel and Haier brands to win in-market, driving agenda-setting conversations for the market. You will own end-to-end GTM planning and execution. Leading localization of global campaigns to ensure cultural relevance, brand consistency, and commercial impact. You will partner with product and sales to drive category expansion, channel activation, and promotion and marketing strategies across the market. Championing a consumer-first mindset you will elevate regional insights to shape brand positioning, product strategy, and innovation roadmaps, monitoring KPIs across market, optimising marketing investments and driving continuous improvement, ensuring Fisher & Paykel and Haier portfolios are positioned for long-term growth.

So, who are you?

As a senior leader you will understand the importance of leading high-performing teams, you will understand the scope of mass to premium brands and may have experience specifically in durable goods with manufacturing companies. You will be leading an in-house Marketing function and may possess agency experience at some point in your career.

You will be able to perform at an extremely high level both strategically and operationally, with a passion for driving strategy, putting structured plans in place to achieve our strategic imperatives and have strong financial and analytical skills understanding. You will possess an ability to develop and apply the best commercial and financial solution for the right situation, increasing market share. You’ll provide insights through analytics, understanding and focusing on what creates whole of business value. You will have expertise in the media landscape and familiarity with D2C (Direct-to-Consumer) channel strategies. You will have the ability to adapt and thrive in a dynamic, fast-paced environment, be decisive and able to advise and guide a team in the right direction. Most importantly you will hold the Mana and Eminence to deliver results while partnering cross-functionally across the Fisher & Paykel business in market and globally and have a proven track record of followership.

What We Offer

We can give you the rare opportunity to move into a large, complex global organisation, part of the global Haier parent company and headquartered with F&P in NZ, where you will gain wide exposure across the business. This role has diverse and exciting challenges and the chance to continually learn and develop.

Along with a competitive salary, flexible working, ongoing development, as a valued member of our team you’ll enjoy generous discounts on Fisher & Paykel and Haier products, life & disability insurance, discounted medical cover, access to our leading Whanau/Family leave offering, our subsidised staff café, and free car parking when you are on-site.  All this, coupled with great leadership and backed by a world leading heritage brand that is consistently ranked as one of New Zealand’s most Trusted Brands… year after year.

https://www.trustedbrands.co.nz/results/

Are you ready to deliver! Apply now to be considered for this rare opportunity to work with Haier & Fisher & Paykel Appliances here in New Zealand.

From the grandest of ideas to the smallest of details, every day we're turning our passion into performance and improving life through good design.

Here at Fisher & Paykel we're passionate about our customers and we care about the details. It's this passion that inspires us towards reaching our goal - to become the most human-centred appliance brand in the world.

#Li-Sf1 #Li-Hybrid

Fisher & Paykel is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.