CRM Strategy Director

BruntWork.com

Hybrid

Remote

Full Time

This is a remote position.

About BruntWork
BruntWork is the fastest-growing outsourcing company in the world. We empower staff through economic opportunity and personal growth while delivering exceptional value to our clients.

Role Overview
We are looking for a Director of CRM Strategy to define and lead the strategic direction of our CRM. This role will drive workflow optimization, automation, and AI adoption to accelerate revenue growth and scale operations efficiently. Reporting to the RevOps team, the Director will ensure CRM processes are standardized, streamlined, and future-ready.

Key Responsibilities

Own the CRM strategy and roadmap, ensuring alignment with RevOps and overall business objectives.
Lead workflow cleanup, standardization, and governance across teams.
Design and implement automation that enhances lead management, onboarding, and client retention.
Champion the adoption of AI tools and AI agents within CRM processes.
Partner with Sales, CSM, and Operations to enable seamless cross-functional workflows.
Provide training, documentation, and best practices to drive CRM adoption.
Define and monitor key metrics for workflow efficiency, adoption, and ROI.
Stay ahead of industry trends in CRM and AI to maintain BruntWork’s competitive edge.

Qualifications

Proven experience in CRM strategy and operations (Zoho and/or HubSpot strongly preferred).
Strong expertise in workflow design, automation, and adoption.
Familiarity with AI-driven tools for CRM optimization.
Data-driven and analytical, with the ability to translate insights into measurable impact.
Excellent leadership and cross-functional communication skills.
Experience thriving in fast-scaling, high-growth environments.