Field Marketing Manager, Scandinavia (Maternity Leave Cover)

Welcome To Eficode

We are building the future of software development - specialising in Cloud, DevOps, AI, and Agile. We help our customers transform into software-driven organisations, aiming to change the world by sharing our knowledge. Our employees value: opportunities for growth, emphasis on mental wellbeing, and a supportive, autonomous team culture.

We are now seeking an experienced marketer to join our Field Marketing division in Scandinavia for a minimum 12-month maternity leave contract. Interested? Apply today!

Role Purpose

As a Field Marketing Manager, you will play a key role in driving demand and accelerating growth across the Scandinavian market. Your mission is to generate high-quality leads and support the sales pipeline through targeted, impactful marketing initiatives.

You’ll take local ownership of planning and executing field marketing campaigns tailored to the tech industry—combining events, trade shows, and digital programs to reach and engage potential customers. Collaborating closely with Sales and cross-functional Marketing teams, you’ll shape and deliver a localized marketing strategy with compelling content and messaging in alignment with other marketing colleagues.

This role is ideal for a hands-on marketer who thrives in a fast-paced environment and is passionate about turning strategy into action that drives measurable results.

Responsibilities

Your main responsibilities will include (but won’t be limited to):

• Build strong relationships with local marketing contacts at key technology partners.
• Collaborate with sales to qualify leads and accelerate them through the pipeline.
• Work closely with country managers, along with sales, product, and content teams to develop impactful marketing materials
• Localize and regularly update marketing content, such as digital assets, in relevant languages.
• Work closely with PR & marketing agencies to optimise local marketing performance.
• Provide local market insights to support targeted messaging and brand positioning.
• Plan and participate in events, trade shows, webinars, and other field initiatives.
• Recruit customer speakers for marketing activities such as webinars and events.
• Brief and align local teams ahead of marketing campaigns and events.
• Conduct case study interviews with reference customers.
• Track and optimize the performance of field marketing activities.

Role Requirements

You will make a great match for this role if you have:

- Experience: Proven experience in field marketing, demand generation, and account-based marketing, preferably in a B2B or SaaS environment.

- Data-Driven: Expertise in tracking and analyzing local OKRs, marketing metrics, and ROI to optimize marketing performance, and utilising Artificial Intelligence (AI and AIO)

- AI & Digital Marketing - Proven expertise and knowledge in Digital Marketing & AI technologies

- Vendor Management: Experience managing external vendors or contractors to execute field marketing programs and support international marketing needs.

- Stakeholder Management: Aligning internally with country managers and sales, and working closely with different BA’s, partners and customers.

- Campaign Execution: Proven ability to execute field campaigns and local marketing events (e.g., meet-ups, seminars, conferences) and drive lead nurturing initiatives.

- Communication Skills: Strong verbal and written communication skills to collaborate effectively with stakeholders, present ideas, and deliver marketing content.

- Event Management: Experience in organizing and managing large-scale, high-impact events, including both virtual and in-person formats.

- Language Skills: Proficiency in both Swedish and English (spoken and written) to better engage with local stakeholders and customers.

Desired Skills

It would be a bonus if you have:

- CRM/Marketing Automation: Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce) for tracking leads and nurturing campaigns.

- Tech industry experience, particularly within cloud or DevOps, would be a huge plus

- Ability to speak other languages such as Danish or Norwegian would be a bonus but not mandatory

What’s in it for you?

- A diverse, international work environment with hybrid and remote work opportunities

- 30 days paid holiday per year

- Access to benefits including health care allowance, life & accident insurance, and salary exchange options

- Continuous development, internal Share & Learns, personal and professional development and certifications

- To find out more about life at Eficode, and hear what our people think about us, click here.

Location

• This role is a full-time fixed-term contract for a minimum of 12 months (potential to be extended) and is available in Stockholm, Malmö or Gothenburg.
• Salary Development

At Eficode, we believe your compensation should reflect the impact you make and how you grow along the way. Your salary develops through regular check-ins with your team lead, where we look at things like your skills, experience, client work, feedback, and overall contribution — both to your projects and to our culture. As a consultancy, it’s natural that factors like time spent on billable client work are part of the picture — but so are your development, collaboration, and everyday efforts that drive value. We also carry out a company-wide salary review once a year.

On top of your salary, we offer a broad mix of benefits, both financial and non-financial, to support your well-being, work-life balance, and professional growth.

Find out more about our benefits here.

De&I

At Eficode we are committed to offering an inclusive recruitment process and equal opportunities for all applicants. We are dedicated to creating a work environment that embraces diversity, inclusion, and respect for all employees. We believe that our differences make us better. We recognise that by having diverse perspectives, skills, ages, genders, backgrounds, and cultures, we will better drive our customers forward and innovate in our field.

To ensure a fair recruitment process, please refrain from sharing unnecessary personal information or an image of yourself in your job application.

#Li-Lo1