Assistant Marketing Manager, CRM

General Information

Job Title Assistant Marketing Manager, CRM Market Hong Kong Brand KFC Department Marketing (MKT) Job Requsition Published Date 13-Sep-2025

Job Information

Job Responsibilities:

Join our dynamic marketing team to drive customer engagement and brand growth. Key responsibilities include:

• Lead CRM initiatives, including yuu and KFC membership programs, by developing member offer strategies and segmentation plans to drive engagement and loyalty
• Develop and execute member acquisition and retention strategies to increase visit frequency and align with business goals.
• Collaborate with internal teams and external partners to analyze member performance and optimize communication strategies
• Support the development of marketing plans to achieve annual sales and profitability targets
• Drive cross-functional execution of approved initiatives, including new product launches and promotional campaigns
• Manage production houses, creative agencies, and social media partners to ensure timely, on-brief, and budget-compliant delivery across Digital, ATL, and BTL channels
• Prepare marketing ROI proposals and conducting post-campaign analysis to measure effectiveness and inform future strategies.
• Contribute to the planning and execution of social media and digital marketing activities
• Ensure timely and effective communication of key updates, including events and new product development launch plans, to relevant stakeholders
• Participate in ad hoc projects and assignments as required
• Bachelor’s degree in Marketing, Business Administration, or a related discipline
• Minimum 4 years of CRM experience; prior experience in the F&B industry is a strong advantage
• Strong communication and interpersonal skills; fluent in English and Cantonese
• Solid understanding of CRM systems and customer engagement strategies
• Creative thinker with a passion for innovation and continuous improvement
• Highly organized with strong project and budget management skills
• Strong business acumen and analytical mindset
• Hands-on experience in executing ATL (Above-the-Line) and BTL (Below-the-Line) marketing activities
• Proven ability to collaborate effectively with cross-functional teams and external agencies
• Excellent command of both written and spoken English and Cantonese

Requirements: