Director of Product Marketing

Conviva helps the world’s top brands to identify and act on growth opportunities across mobile and web apps, video streaming services, and Agentic AI experiences. Our platform delivers real-time performance analytics to transform every customer interaction into actionable insight, connecting experience, engagement, and technical performance to business outcomes. By analyzing client-side session data from all users as it happens, Conviva reveals not just what happened, but how long it lasted and why it mattered—surfacing behavioral and experience patterns that give teams the context to retain more customers, resolve issues faster, and grow revenue. 

 

We are seeking a strategic, hands-on marketing leader to drive our go-to-market strategy, define product positioning and messaging, and enables sales success. This role is pivotal in expanding into new industry verticals, launching new products, and communicating the value of the Conviva platform to new as well as existing customers. 

 

What Success Will Look Like: 

• Go-to-Market Strategy: Own the strategy for new product launches and feature releases, collaborating with company leadership, product, and sales teams.
• Positioning & Messaging: Create compelling product positioning and messaging that differentiates the Conviva platform and products in a competitive data analytics marketplace.
• Market Intelligence: Conduct market and competitor research to inform product strategy and marketing campaigns.  
• Sales Enablement: Develop sales pitches, presentations, and other collateral to facilitate the sales process.
• Content & Web Strategy: Collaborate with content, creative, and demand generation teams to develop thought leadership, customer case studies, and product-focused content across channels. 
• Customer Advocacy: Identify and nurture customer champions for testimonials, case studies, and reference programs.
• Cross-Team Collaboration: Ensure consistent messaging and alignment across product, sales, and marketing, and executive teams.
• Executive Communications: Present marketing strategies, insights, and performance metrics to executive leadership. 

 

Who You Are & What You've Done: 

• 10+ years of experience in product marketing with strong background in B2B SaaS.
• Experience working with companies journeying through the start-up to IPO phase.
• Proven ability to build and execute product marketing strategies and programs that drive measurable business outcomes.
• Strong analytical skills and experience with market research and competitive analysis.  
• Innovative thinker with a passion for developing creative marketing strategies.
• Exceptional writing, editing, and storytelling skills.
• Ability to prioritize projects and deliver results in a timely manner.
• Comfortable presenting to and influencing senior leadership.
• Bachelor’s or Master’s degree in engineering or a related technical field, or a strong technical background is a plus.

*This position will be based in our Foster City, CA office. 

The expected salary range for this full-time position is $220,000 - $250,000 + equity + benefits. The actual level and compensation are determined by several factors, such as your qualifications, professional background, and relevant experience. 

 

Privately held, Conviva is headquartered in Silicon Valley, California with offices and people around the globe. For more information, visit us at www.conviva.com. Join us to help extend our leadership position in big data streaming analytics to new audiences and markets!