Influencer Management Freelancer

As An Influencer Management Freelancer, You Will Be At The Forefront Of A Dynamic Team Dedicated To A Single, Key Client. Your Core Mission Is To Spearhead The Entire Influencer Management Lifecycle, From Initial Research And Recruitment To Campaign Execution And Performance Analysis. This Role Requires A Self-Starter With A Deep Passion For Digital And Influencer Marketing, Who Can Manage Approximately 4-5 Ongoing Campaigns And Briefs Per Month. You Will Be Responsible For Building And Nurturing Strong Relationships With A Diverse Range Of Influencers, Ensuring All Deliverables Meet.

What You'Ll Do

• Research and Recruit: Identify and onboard high-potential influencers that align with the dedicated client's goals. You'll manage the end-to-end recruitment process, handling an average of 4-5 new briefs and campaigns monthly.
• Campaign Execution: Implement and oversee influencer campaigns. This involves coordinating with influencers and bloggers to ensure all requirements, timelines, and deliverables are met, guaranteeing high-quality results and client retention.
• Performance Analysis: Utilize digital marketing tools to analyze campaign performance and create detailed, data-driven reports.
• Negotiate and Coordinate: Skillfully negotiate costs with KOLs to secure mutually beneficial agreements. You'll also work closely with team members and the sales team to address any influencer inquiries.
• Relationship Management: Cultivate and maintain strong relationships with a wide range of celebrities, influencers, YouTubers, and bloggers.
• Communication: Provide accurate timing estimates for your work and communicate promptly and effectively to address the needs and concerns of both influencers and the client.
• Problem-Solve: Proactively resolve any issues or challenges that arise during campaign execution and promptly escalate concerns to your line manager when necessary.

Who You Are

• Education and Language: You hold a Bachelor's Degree and be able to communicate in Thai and English.
• Passion and Experience: You have a genuine passion for digital and influencer marketing and stay current with the latest influencer trends. You have prior experience working at a digital advertising agency or in an influencer management role, and are comfortable working directly with influencers or celebrities.
• Skills and Attributes: You are an enthusiastic, proactive, and detail-oriented individual with strong multitasking and coordination skills. You are results-oriented and excel at working both independently and as part of a team. Your flexible schedule allows you to adapt to the demands of ongoing campaigns.

Where Are Challenges

• Rapidly Changing Market: The influencer landscape is constantly evolving, requiring you to stay ahead of new platforms, trends, and talent to deliver successful campaigns.
• High-Volume Management: Juggling 4-5 ongoing campaigns and briefs per month for a single client demands exceptional organizational skills and the ability to manage multiple deadlines simultaneously.
• Negotiating and Budget Constraints: Effectively negotiating with diverse influencers to meet budget requirements while still securing high-quality talent can be a delicate balancing act.
• Manage Expectations: You'll be the primary point of contact with influencers and will need to manage expectations from both client and influencer side to ensure smooth campaign execution.
• Problem Resolution: Unexpected issues or challenges are common in live campaigns, and you must be ready to troubleshoot and resolve problems promptly and professionally while keeping all parties informed.

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