Go-to-Market Specialist

This role is for one of the Weekday's clients

Min Experience: 1 years

Location: India

JobType: full-time

We are looking for a dynamic and motivated professional to join our team as an All Things GTM Specialist. This role is designed for individuals who are passionate about strategy, execution, and driving growth through effective go-to-market (GTM) initiatives. As part of our GTM team, you will play a critical role in bridging the gap between product, marketing, sales, and customer success, ensuring our offerings reach the right audience with maximum impact. If you thrive in fast-paced environments, enjoy problem-solving, and are eager to grow your career in GTM, this role is the perfect fit.

Requirements

Responsibilities:

• Go-to-Market Strategy Execution: Support the development and execution of GTM plans for new product launches, feature rollouts, and campaigns across multiple markets.
• Cross-Functional Collaboration: Work closely with product, sales, marketing, and customer success teams to ensure alignment and successful delivery of GTM initiatives.
• Market Research & Analysis: Conduct competitor analysis, market trend evaluations, and customer insights research to inform GTM strategies.
• Sales Enablement: Assist in creating sales collateral, playbooks, and training materials to empower sales teams with the right narratives, positioning, and tools.
• Campaign Support: Collaborate with marketing teams to design and implement demand-generation campaigns that align with GTM goals.
• Performance Tracking: Monitor KPIs and metrics to assess the effectiveness of GTM strategies, providing regular updates and recommendations for improvement.
• Process Improvement: Identify bottlenecks in GTM processes and suggest improvements to increase efficiency and effectiveness.
• Customer-Centric Focus: Support efforts to enhance customer experience by aligning GTM activities with customer needs and feedback.

Required Skills & Competencies:

• GTM Expertise: Strong understanding of go-to-market strategies, frameworks, and execution best practices.
• Analytical Thinking: Ability to analyze data, market trends, and performance metrics to generate actionable insights.
• Collaboration: Proven ability to work across teams and manage stakeholders to ensure smooth execution of initiatives.
• Communication: Strong written and verbal communication skills to craft clear, compelling messaging and articulate GTM strategies.
• Project Management: Experience in managing timelines, coordinating deliverables, and ensuring on-time project completion.
• Adaptability: Comfortable working in a fast-paced, dynamic environment with changing priorities.
• Creativity & Problem-Solving: Ability to think outside the box and find innovative solutions to GTM challenges.

Qualifications:

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• 1–3 years of experience in go-to-market strategy, product marketing, sales enablement, or related roles.
• Experience working in startups, SaaS, or product-driven environments is highly preferred.
• Familiarity with CRM, marketing automation tools, and analytics platforms is a plus.