Regional Marketing Manager (UKI), EMEA SMB Marketing

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.

The ideal candidate is a skilled marketer and a creative thinker that has experience in the UK and Ireland region but is first and foremost a visionary strategist. Candidates should have prior experience designing and executing multi-channel customer experiences and managing ecosystem strategies and implementation. Our ultimate goal as a team is to empower new and existing businesses and agencies to successfully grow with TikTok. This role is to build and maintain a robust and reliable pipeline of new advertisers by acquiring SMBs partnerships and retain and grow exisitng ones. This is a role that will require a balance of creative, strategic and ambitious thinking with deep operational know-how to translate big ideas into meaningful results.

Responsibilities:
- Devise, maintain and deliver comprehensive small business advertiser acquisition and revenue growth plans through innovative strategies, education for priority growth initiatives and campaigns in the UK and in Ireland, focusing on product adoption and incremental revenue.
- Oversee the entire campaign lifecycle, from strategy and content creation to vendor management and launch execution, ensuring initiatives stay on time and budget, proactively communicating with key stakeholders and teams
- Establish, own and nurture relationships with high-potential external SMB partners (small business industry associations, government bodies, channel partners etc.) through the partnership lifecycle from contracting to partner program execution and evaluation
- Develop and drive end-to-end compelling program narratives and sales materials tailored to seasonal and always-on campaigns, catering to various audiences (advertisers, agencies, end-users), plan and run programs, events, coordinating deliverables and support from cross-functional partners
- Design and oversee the execution of bespoke marketing campaign solutions working in close partnership with cross functional teams such as Sales, Product, PR/Comms, Enterprise marketing teams, to drive leads, new cash active and revenue growth for TikTok advertising solutions
- Manage and collaborate with third-party vendors/agencies to ensure high-quality campaign creation and successful execution
- Track and analyze campaign and partnership performance across all digital platforms, identify areas for improvement, and continuously iterate for better results