Social Media & Marketing Executive　ソーシャルメディア＆マーケティングスタッフ

Join Our Team as Social Media & Marketing Executive

IHG (InterContinental Hotels Group) is one of the world’s largest hotel groups, and ANA InterContinental Tokyo is a flagship property in Japan.

We are now looking for a Social Media & Marketing Executive member to help us share the story of our hotel with a wider audience.

This is an exciting opportunity to use your knowledge and passion for social media to create impact in a truly international environment.

No previous hotel industry experience is required. We welcome applications from candidates with diverse backgrounds.

Manage the official social media platforms of ANA InterContinental Tokyo.

Create engaging content for all social media channels, ensuring brand consistency in style, tone, and quality.

Monitor user engagement, analyze feedback, and prepare weekly and monthly reports on performance, market trends, and competitor activity.

Support the Digital Marketing Manager with strong copywriting and visual content across digital hubs and social channels.

Develop and execute creative social media campaigns, using strategies such as hashtags, cross-channel promotion, and platform algorithm optimization.

Plan and manage the social media calendar, including timely scheduling of posts and prompt responses to online comments.

Incorporate local trends and global best practices to enhance brand visibility.

Apply a basic knowledge of SEO and digital marketing to optimize online presence.

Stay up to date with the latest social media advertising tools, trends, and strategies to achieve business goals.

Strong understanding of digital media and social media, including the type of content required for each channel.

Proficiency in using and analyzing social media platforms.

Ability to approach tasks with a marketing mindset, create compelling stories, and develop/edit B2C content (copywriting and visual media).

Excellent communication skills to engage with customers, employees, influencers, and third parties, ensuring a positive image of the hotel, brand, and company.

Strong multitasking and project management skills, with the ability to lead and maintain good relationships with stakeholders.

Proficiency in both Japanese and English (speaking and writing).

Experience in the hospitality, travel, or luxury brand industry.

Familiarity with design tools such as Photoshop, Illustrator, or Canva.

Knowledge and experience in video production and editing.

Understanding of paid social media advertising and campaign management.

Creative mindset with a passion for storytelling and brand communication.

Experience working in multicultural or international environments.

Key Responsibilities Required Skills & Experience Preferred Qualifications