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Director of Business Development - Ontario

ATS Traffic.com

Office

Mississauga, Ontario, Canada

Full Time

Job Title: Director, Business Development -Ontario

Office Location: Mississauga, Ontario

Status: Full Time, Permanent

Salary:  $115,0000 - $120,000 based on experience, plus commissionable earnings

Key Responsibilities:

  • Business Development and Relationship Building
    • Identify and pursue new and existing opportunities for the full Traffic product portfolio, with an emphasis on equipment rental and sales, by developing relationships with key stakeholders in government, municipalities (City/Government agencies), general contractors, and engineering sectors.
    • Engage with decision-makers, influencers, and regulatory bodies to drive product specifications and adoption within targeted jurisdictions.
    • Work with government and industry partners to position the company as a trusted leader in traffic and transportation solutions.
  • Market Expertise and Strategic Positioning
    • Serve as a subject matter expert on traffic control equipment, while demonstrating strong technical acumen across the entire ATS Traffic portfolio, including ITS solutions.
    • Stay informed on evolving government policies, technology standards, and regional transportation needs in greater Toronto Area to align offerings with customer specifications.
    • Use market insights to contribute to product positioning, marketing initiatives, and long-term strategic planning by using Customer Relationship Management (CRM) tool.
  • Government Relations and Advocacy
    • Build and maintain relationships with ministries of transportation, municipalities, consulting engineers, and electrical contractors to ensure product alignment with regional regulations and procurement specifications.
    • Participate in regulatory and industry forums to represent the company’s interests and contribute to shaping industry standards and specifications.
    • Advocate for product inclusion in government programs, RFPs, and standards to increase adoption of our solutions.
  • Marketing and Sales Team Support
    • Utilize D365 CRM tools to improve sales performance by understanding customer needs and preferences better.
    • Collaborate with marketing to develop and execute targeted campaigns, case studies, and product demonstrations to regional needs and customer types.
  • Technical Consultation and Expertise
    • Leverage strong technical acumen to consult with clients on specifications, system integrations, and product applications.
    • Support the sales and product teams with technical guidance on product capabilities, features, and customizations for diverse client needs.
  • Travel and Remote Engagement
    • Conduct in-person meetings, presentations, and demonstrations as needed, with travel primarily focused on greater Toronto region.
    • Leverage remote engagement tools to maintain strong communication with internal teams and external stakeholders between travel engagements.

Performance Metrics:

  • KPI/Regional Revenue Target Achievement: Deliver on key performance metrics that drive established regional revenue targets for rental/sales equipment, and other service sales quota.
  • Market Penetration: Successful specification and adoption of products in new jurisdictions and among targeted customer sectors.
  • Relationship Building: Number and quality of relationships established with government, engineering, municipalities, and general contractor stakeholders.
  • Sales Support Impact: Contribution to sales team successes, including closed deals influenced and proposals tailored to customer needs.
  • Technical Proficiency: Demonstrated technical expertise and consultation value for the entire ATS product portfolio of equipment and services.
  • Product Advocacy: Successful inclusion of products in RFPs, standards, and government programs within target markets.

Qualifications:

  • 5+ years of experience in sales, business development, government relations, or similar roles, ideally within construction and/or transportation industry.
  • Bachelor’s degree in business, Engineering, Marketing, or related field is a requirement.
  • Strong sales and business development acumen, with the ability to understand and communicate product features and capabilities effectively.
  • Ability to undergo and pass a pre-employment Drug and Alcohol screening and Fit Test. *Note: As this role involves safety-sensitive tasks there is a zero-tolerance policy for use of medical or recreational marijuana
  • Established history of developing and growth of a market.
  • The candidate must be committed to delivering an outstanding customer experience.
  • Proven expertise in market analysis, government engagement, and regulatory awareness.
  • Ability to travel within Canada, as necessary.

Key Competencies:

  • Product knowledge: Ability to develop comprehensive understanding of ATS portfolio and traffic management solutions and services in a fast-paced business environment.
  • Strategic Relationship Building: Ability to establish and maintain influential relationships with government agencies, municipal leaders, and industry consultants.
  • Regulatory Insight: General knowledge of how state regulations, standards, and procurement processes work within the greater Toronto Area.
  • Collaborative Approach: Skilled in cross-functional collaboration, working effectively with marketing, sales, operations and product teams.
  • Adaptability and Independence: Self-motivated and able to operate effectively in a remote role with frequent travel.

Why Choose Ats Traffic?

We have always been a family-owned business. When you join ATS, you aren’t just a number: people remember your name and treat you like one of the family! You’ll be working with a team you can trust, and you’ll be excited to come in on Monday morning.

Other Perks Include:

  • Paid Vacation Time and Personal Days
  • A Health Spending Account and a Wellness Account
  • RRSP Matching Program
  • Annual Christmas closure of all branches
  • Regular company events like barbecues and holiday parties

Do you have a good attitude? Are you unafraid to speak up and tell us what you think? Do you work for a higher purpose? Do you do whatever it takes to get the job done? If this sounds like you, we think you’d be a great fit at ATS Traffic – apply today!

We thank all applicants for their interest, however only selected candidates will be contacted.

*By applying to this posting you will receive auto-generated emails to the account provided. Please ensure to check your junk/spam folder as these emails may be re-directed

Director of Business Development - Ontario

Office

Mississauga, Ontario, Canada

Full Time

September 11, 2025

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ATS Traffic

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