Senior Brand Manager, Merrild Brand

Senior Brand Manager, Merrild brand - Fredericia

Do you have the vision and passion to elevate Denmark’s No. 1 coffee brand, Merrild, to unprecedented heights? We are looking for an innovative Senior Brand Manager who can shape the strategic direction, create engaging brand communication, and participate in portfolio development. Your goal is to future-proof a brand that has been a cornerstone of Danish coffee culture since 1964.

Join our skilled team and become the driving force behind Merrild's continued growth. It will be crucial for you to leverage your inspiration and inventive ideas to keep Merrild thriving in the coffee sector. Are you ready to guide Merrild to continued growth and lead us into an exciting future? We can't wait to welcome you on board.

Your responsibilities

You will join a group of highly motivated and professional colleagues in the marketing team. You will be heading up the Merrild brand team and work closely together with the Brand Manager supporting you on the Merrild brand.

You will be developing the brand strategy as well as designing the action plans in order to carry out the brand strategy. You will be the one leading the brand to its fullest potential – across categories, with help from your colleagues in the brand team and within the marketing department, as well as in close cooperation with colleagues from other departments.

Specific areas of responsibility

• Overall responsibility for Merrild brand performance according to targets – delivering results through stakeholder management and team leadership ensuring a motivated and engaged brand team
• Building of an effective brand business through an insights-based approach balancing the consumer, shopper and customer perspectives
• Acting as brand owner, managing the brand agenda internally, and constantly seeking to improve the brand P&L through initiatives across all areas e.g. product mix, pricing, supply chain etc., and initiates corrective actions, incl. short term, when needed. short term, when needed
• Responsibility for creating comprehensive annual brand plans that meet established goals, informed by your strategic vision for long-term brand development
• Together with the Senior Marketing Manager and Global Marketing continuously ensuring the optimal innovation pipeline making sure we have the right NPD level short and long term
• Partnering with agencies to develop compelling creative ideas and engagement platforms with the strongest 360-degree channel activation plan
• Building of cost efficient and impactful media strategies/–plans effectively targeting the target group, in cooperation with the media agency
• Development of sales promotion program, related objectives and activations – at a national and at store level
• Monitoring the brand's performance and evaluating the impact of initiatives while advising on corrective actions to improve results
• Ensuring the right consumer insights through research activities, together with our Research Manager, in order to build the possible plans, campaigns and activation
• Makes optimal and effective use of the budget available – based on a clear ROI mindset
• Daily management of the Merrild brand team consisting of the Brand Manager

Qualifications

• Demonstrated experience in both strategic and tactical brand management with a solid commercial focus and comprehension
• Advanced analytical skills making you able to digest insights from various sources and derive proposed key actions
• Proficient skills in big idea development and the building of efficient and impactful communication solutions delivering a compelling message to the target audience
• Effective project management skills that enable you to lead essential projects while providing high-quality solutions in a timely manner and at the agreed price
• Good co-operational skills – you enjoy interacting with- and working close together with external agencies colleagues locally and abroad as well as different departments to create best in class solution.
• Positive problem-solving mindset
• Proficient communication skills, both written and verbally in Danish and English
• Proficient in using Microsoft Office Word, Excel, and PowerPoint, along with Nielsen market data, GfK panel data, and similar resources.

Background

You hold a commercial or business-oriented degree at master’s level. You have 5-7 years marketing experience from another consumer-oriented company in FMCG.
You are highly experienced in terms of developing and launching new concepts and product – and you have a deep knowledge about the processes and cycles within FMCG marketing, where you work both at the strategic, tactical and operational levels.
You are used to working efficiently – and thrive with this, while also integrating yourself in the local and global organisation. You possess considerable energy, you thrive when busy, you are highly motivated and focused on fulfilling your targets. Furthermore, as most of your work processes include the cooperation with stakeholders, locally and abroad, the ability to do a proper well-argued case building on insights is crucial.

We offer you

An exciting, motivated, and informal organization in a positive development, where well-being, personal and professional development opportunities are part of our strategic priorities. In addition, we focus on an inclusive culture, where everyone experiences that our values: Authenticity, Passion for Excellence, Responsibility, and Inventiveness are lived in our everyday life.
Furthermore, we offer a competitive compensation package including benefits.

Please send your application using the link. We only receive applications via our recruitment system.
For additional information, please call Senior Marketing Manager, Tobias Feix at +45 40447002

About us

Lavazza Denmark is part of Lavazza Group, which has been producing real Italian coffee for 130 years. Luigi Lavazza S.P.A. is among the world's leading coffee suppliers, with an annual turnover over € 3 billion and more than 5,500 skilled employees who share Lavazza's commitment to offering consumers the highest quality coffee and enjoyment.
We are 89 employees in Lavazza Denmark.

Lavazza is a family-owned group, established in 1895, headquartered in Turin, Italy. Lavazza is Italy's leading coffee brand. The company's coffee products are also enjoyed in more than 100 countries worldwide.

 

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