Head of Brand and Agency Partnerships, West (CPG)

WHO WE ARE:
Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.

WHAT WE’RE LOOKING FOR:
We’re looking for a Head of Brand and Agency Partnerships, West (CPG) who will focus 100% on closing deals and generating new business. This role is all about converting prospects, with an emphasis on net new business generation. You will work closely with Business Development Representatives (BDRs) who will provide qualified leads, and you will convert those leads into active sales. 

This is a high-impact, results-driven role that requires exceptional communication and negotiation skills, along with a deep understanding of the digital advertising industry. Once deals are closed, you will seamlessly transition client management to the Growth & Strategy Team, ensuring a smooth handoff for continued success.

This is a fully remote role open to candidates across the U.S., though we have a strong preference for individuals based in the West Region including Arizona, New Mexico, Nevada, Utah, Colorado or California to align with regional team needs. Prior experience and relationships specific to the CPG vertical greatly preferred.

What You’Ll Be Doing:

• Own the full sales cycle for new client acquisition—converting prospects into customers and expanding Simpli.fi’s footprint across agency and brand-direct buyers.
• Generate demand with a designated list of premier target accounts, using a mix of field-based outreach, digital engagement, events, and referrals. Complement and extend BDR-sourced pipeline.
• Take ownership of qualified meetings generated by BDRs—driving discovery, value alignment, solution positioning, and conversion to opportunity.
• Be the knowledgeable field-facing resource on Simpli.fi’s platform capabilities, service models, application use cases, and cross-channel offerings—spanning direct, agency, and partner sales motions.
• Partner with feasibility, media planning, and other pre-sales support teams to ensure campaigns are set up for success.
• Maintain disciplined pipeline hygiene in Salesforce in partnership with Sales Operations and RevOps.
• Lead cross-functional deal teams—engaging RevOps, Product, Engineering, and other SMEs as needed to remove roadblocks, refine proposals, and close high-impact opportunities.
• Manage and Maintain Accurate Pipeline: Own pipeline progression, forecasting accuracy, and documentation of all sales activity within Salesforce. Ensure CRM hygiene and consistent tracking of sales stage conversion.
• Lead negotiations and contract execution, aligning deal structure with client needs, pricing strategy, and Simpli.fi’s long-term revenue objectives.
• Collaborate with Account Executives and Client Success teams to ensure clear expectations, strong onboarding, and strategic alignment for renewal and expansion opportunities.
• Attend industry events, regional trade shows, and customer-facing engagements to represent Simpli.fi’s brand, build relationships, and accelerate high-quality deal flow.
• Provide real-time feedback on market trends, competitor positioning, buyer objections, and product gaps to help refine Simpli.fi’s messaging and growth strategy.

YOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:

• 4-6 years sales experience in the ad tech sales, digital advertising, publishing, or media space required with an emphasis on new business generation.
• Experience and understanding of programmatic advertising and fundamentals of online advertising processes and technology
• Existing industry relationships with clients of all levels (media planners to senior executives)
• Relevant prior experience and relationships specific to the Quick Service Restaurants (QSR) vertical greatly preferred
• A consultative, strategic thinker with energy and enthusiasm for prospecting for new business and excellent closing skills; Experience driving the sales cycle from sourcing to closing to leading a strategic partnership
• Demonstrated proficiency in demo-premised and solution-premised selling
• Ability to thrive in a fast-paced work environment, while being able to quickly gain product efficiency across our broad set of offerings
• Smart, articulate, polished, self-driven, highly motivated team player with excellent problem solving skills, as well as superb organizational, written, and verbal communication skills
• BA/BS in marketing, advertising or a related field desired preferred, Bachelor’s degree required

A reasonable estimate of the base salary is $140,000 to $165,000, and expected OTE is $280,000 to $330,000.   

At Simpli.fi, we tailor our offers to reflect your unique skills, experience, and location. In addition to a competitive base salary, this role includes eligibility for a performance-based bonus and a comprehensive benefits package. Depending on your location, benefits may include generous paid time off, medical, dental, and vision coverage, as well as retirement plan options. To learn more about how we support our team, visit our Careers Page.

WORKING WITH US HAS ITS REWARDS:
Awesome company environment and benefits with a great management team. Competitive pay based on experience, commission structure tied to performance, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Company is focused on developing and mentoring employees!

Candidates must be authorized to work in the United States. We are unable to provide visa sponsorship at this time