Connected Commerce Media Lead

Job Description:

Job Title

Connected Commerce Media Lead

Segment / Business Unit

Mars Japan

Country / Site

Japan

Job Function

Connected Commerce

Expected Job Level

T2

 Manager’s Name & Position

Connected Commerce Digital Activation Manager

Date

6/3/2025

Job Purpose/Overview

Answer why this job is in the organization; Why this job exists (2 or 3 sentences maximum)

Connected Commerce Media Lead will maximize demand sale and profit by identifying, implementing, and analyzing the best online performance, marketing strategies with key local marketplaces such as Amazon as prioritized and also Rakuten and Yahoo

Connected Commerce Media Lead will engage in initiatives to improve promotion ROI and customer experience through activities such as merchandising, digital brand content and product page executions.

Day-to-day operations are to conduct in digital marketing campaigns, search / display advertising, and KPI reporting

Requires ability to clearly define action priorities, roadmaps, and report them to necessary stakeholders in a timely manner.

Key Responsibilities

Please list the most important and relevant responsibilities

• Work and collaborate with key account leads and amazon manager to achieve financial goals
• Analyze data to maximize demand sales and profit by optimizing performance KPIs such as traffic, conversion rates, average customer spend, as well as AD performance KPIs
• Analyze sales and consumer behaviors by utilizing AMC as well as internal / external performance measurement tools
• Communicate well with amazon ads team to stay on top of AD trend and make best use of new AD menus
• Optimize budget spending according to campaign result including non-paid
• Being a liaison between sales, marketing and external agencies to effectively execute marketplace-specific needs including merchandising, digital marketing and digital promotional initiatives
• Make recommendations to continually improve performance in merchandising management and forecasting
• Provide performance reports to supervisors on weekly and monthly basis
• Learn and fully understand pet care industry to improve customer experience
• Adapt quickly to utilize global & local reporting tools working with digital solution stakeholder
• Responsible for the forecasted revenue
• Support to manage P/L for marketplace for further business expansion
• Track sales and AD performance KPIs to prepare insight reports
• Run weekly/monthly business meetings to provide reports with key sales, product selling, web KPIs and AD campaign results
• Utilize site analytic tools daily-weekly-monthly to gather sales/user data for periodical reports
• Learn and incorporate best practices from the market and global cases
• Budget effectively to meet targeted ROI and key KPIs including acquisition and retention
• Develop strategy and launch exclusive products cooperating with stakeholders
• Understand full funnel digital marketing approach and work close with marketing team
• Develop plans and execute non-paid marketing initiatives such as SEO
• Supervise and monitor all site activities and product page developing process
• Assure site experience quality by conducting UI/UX testing where applicable
• Collect and analyse consumer voices to maximize their shopping experience

Context And Scope

Explain how the job gets done and the way it operates within the team and with stakeholders

• ・30%: Digital advertising planning, data analysis, negotiation
• ・30%: Attend meetings to provide strategic input to help drive alignment and outcomes
• ・20%: Reporting periodical performance reports to stakeholders, providing insights and recommendations.
• ・15%: Accelerate non-paid marketing plannings and executions
• ・5%: Seek for technical solutions and acquiring appropriate support

Job Specifications/Qualifications

State the preferred education, knowledge, skills and experience this position requires. State the physical and/or mental requirements for the role (e.g. stand for x hours, lift x weight, concentration on repetitive tasks).

Note: May differ from the current job holder’s own skills and experience.

Education & Professional Qualifications

• 3+yeas eCommerce and marketplace business experience

Knowledge / Experience

• Understanding digital commerce frameworks
• Self-starter mentality with the high ability to manage multiple projects in a fast-paced environment.
• Understanding digital solutions and products
• Highly analytical to provide business insights and quickly taking actions.
• Collaborate with cross-functional teams to proactively identify key issues and lead actionable solution development.
• Native Japanese / Business level English
• Basic knowledge for Google Analytics and MA/CDP
• Excellent PC skills (Microsoft Excel, Word, PowerPoint)
• Key Mars Leadership Competencies (4-6)
• Refer to the Mars Talent and Development Library
• Note: competencies selected should be job related
• Strategic mindset (33)
• Tech savvy (35)
• Action oriented (2)
• Manages ambiguity (3)
• Courage (10)
• Collaborative (6)
• Key Functional Competencies & Technical Skills (3-5)
• Refer to the Mars Talent and Development Library
• Distinguish any preferred competences at the end of the list & notate them as “preferred”
• Customer Focus
• Priority Setting
• Planning
• Reporting

.

Relevant Quantitative and Budget Information

Financial / Budget Impact

(Indicate how much money this role will manage. Useful quantities include annual budgets, project costs, annual revenue, sales turnover, etc.)

N/A

Staff

N/A

Team Size

(All direct and indirect reports.)

This is an individual contributor role and does not have any direct reports

Other

N/A