Performance Marketing Executive (Mobile App)

Performance Marketing Executive (Mobile App)
The Role: 
We are seeking a skilled and data-savvy Performance Marketing Executive specialised in mobile applications to join our dynamic team. Working in a rapidly evolving and agile environment, you will be responsible for the mobile app marketing landscape, with an emphasis on driving growth via app acquisition strategies.

Main Responsibilities:

• Develop and execute performance marketing strategies for app campaigns across various platforms.
• Conduct targeted audience research tailored to app users.
• Analyse campaign data to optimise app-specific metrics and user engagement.
• Prepare insightful reports to communicate app campaign outcomes, insights, and recommendations to stakeholders.
• Manage advertising budgets to ensure a strong ROI in app marketing campaigns.
• Conduct competitor analysis to understand our key competitors’ strengths, weaknesses, and strategies.
• Collaborate with internal and external stakeholders to ensure the successful execution of our marketing campaigns.
• Stay updated on industry trends and technologies to refine campaign strategies.

Main Requirements:

• BSc/MSc in Mathematics, Statistics, Marketing, or a related field.
• At least 3 years of experience in a similar position, with a focus on managing large-scale app campaigns.
• Proven experience in an app-first business environment, especially in the financial services or gaming industry.
• In-depth knowledge of app-tailored digital advertising platforms (I.e., Google Ads, Meta, and AppLovin).
• Experience in using third party app measurement platforms (i.e., Firebase, AppsFlyer) and competitor analysis platforms (i.e., data.ai).
• Advanced skills in data analysis and optimisation techniques, with a focus on app marketing metrics and KPIs.
• Excellent communication and interpersonal skills.
• Strong attention to detail.
• Very good knowledge of English.
• Advanced Microsoft Excel skills.

Benefit From:

• An attractive remuneration package, plus performance-related rewards.
• Intellectually stimulating work environment.
• Continuous personal development and international training opportunities.

The Hiring Experience: What Awaits You

• Let’s Connect – Intro Chat with Talent Acquisition
• Test your edge – Aptitude Assessment
• Deep Dive – First Interview with Your Future Team
• Bring It to Life – Role-Specific Take-Home Task
• Test your edge – Personality Assessment
• Final Connection – Final Interview

All applications will be treated with strict confidentiality!