Sales & Marketing Director

At Culligan Puerto Rico it is our mission to provide consumers with pure, clean, and crystal-clear water, while offering our clients a cost-effective and environmentally conscious alternative.
We are recruiting a natural leader for the role of Sales & Marketing Director who will lead the Sales and Marketing team in Puerto Rico, aligning strategies to achieve the organizational goals.

Responsabilities:

• Achieve budgeted sales goals for the assigned teams. 
• Drive self-generated, outbound business. 
• Create a customer-oriented, high-performance sales culture through an appropriate combination of technology, teamwork, and process. 
• Oversee and actively manage sales activities and key performance metrics daily. 
• Develop and execute a vertical-focused sales plan, depending on delivering monthly revenue targets. 
• Actively manage and drive funnel growth and provide reliable forecasts to senior management on a weekly basis. 
• Direct implementation and execution of sales policies and practices in accordance with company guidelines. 
• Collaborate with various internal departments to increase sales and maintain customer satisfaction. 
• Lead and provide tools to the Sales Manager and Marketing Manager, fostering the achievement of departmental results through their teams.
• Develop and execute a comprehensive marketing and amplification strategy aligned with Culligan’s Brand Purpose to drive business objectives.
• Implement impactful marketing strategies that increase brand penetration, improve customer lifetime value, and build long-term brand loyalty.
• Lead omnichannel marketing and brand strategy, with a strong emphasis on digital channels to effectively scale Culligan’s growth efforts and drive high-penetration.
• Leverage market, brand, and competitive insights to inform business decisions and optimize marketing performance.
• Align global campaigns with regional/local marketing needs to ensure effective localization and customization.
• Lead digital marketing efforts to drive customer acquisition, engagement, and retention while optimizing loyalty strategies to maximize lifetime value.
• Utilize analytics tools (Google Analytics, SEMrush, etc.) to track performance, analyze trends, and provide actionable insights that inform marketing decisions.
• Lead, mentor, and develop a high-performing sales, inside sales and marketing team, fostering a culture of collaboration, innovation, and accountability.
• Partner cross-functionally with internal teams, external agencies, dealers, and stakeholders to drive strategic alignment and execution.

Minimum Role Requirements:

• Minimum 10 years of experience in sales and marketing management. 
• Proven success in managing regional or national sales performance. 
• Demonstrated ability to improve year-over-year results. 
• Ability to work independently and build high-performing teams. 
• Proficient in sales and marketing analytics, with proficiency in Salesforce.com highly preferred.
• Proficient in Microsoft Office 365, including Outlook and Teams.
• Excellent problem-solving and troubleshooting abilities with strong interpersonal and communication skills. 
• Strong strategic thinking with the ability to translate business goals into actionable strategies.
• Passion for innovation and staying ahead of sales and marketing trends and technologies.
• A great attitude; outgoing and approachable personality.  

Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.