Junior Audience Producer

Junior Audience Producer

 

Location: The i Paper Headquarters, HSK, London, W8 5HY (Hybrid – office attendance preferred)

Position: Full Time/Permanent/

Application Deadline: 24th September, 2025

 

 

 

Job Introduction

 

We’re looking for a motivated and detail-oriented Audience Producer to join our team. This is a full-time, junior role best suited to someone with a passion for digital publishing, audience engagement, and data-driven decision making.

You’ll primarily work weekday hours (10am – 7pm), with a requirement to work on average one early and one late shift a week, and some weekends.  

This role is central to how we connect our journalism with readers. You’ll be responsible for curating and distributing content across key channels, with a sharp instinct for what engages digital audiences. You'll think like a reader - selecting, framing, and promoting stories in ways that resonate with The i Paper’s audiences on the homepage, in our newsletters and on social media. 

You’ll collaborate closely with editors, reporters, and other audience specialists, contributing to a growing, digitally savvy newsroom.

 

 Main Responsibilities

• Support the planning, publishing, and optimisation of content across platforms to maximise reach and engagement.
• Production of key newsletters in The i Paper portfolio, including building, editing, workshopping subject lines and sending. Use of Sailthru for building newsletters and Glueletter for tracking performance.
• Schedule stories on The i Paper’s social channels and design eye-catching graphics to go alongside the posts
• Support the social video team’s efforts in distributing content across our social platforms, and contribute ideas for engaging content for TikTok, Instagram and YouTube.
• Work with the Homepage Editor and Deputy Head of Audience (Curation) to plan splash rollouts and homepage lineup.
• Support curation strategy on The i Paper’s homepage, app and section pages
• Write and send browser and app push notifications.
• Use long-term and real-time analytics to optimise placement of stories on the homepage.
• Attend news conferences to feed back on analytics and deliver homepage splash plans.
• Monitor audience behaviour in real time and adapt content strategies accordingly.
• Use data and insights to inform decision making and recommend content approaches.
• Collaborate with editorial and social teams to ensure consistency and accuracy in output.
• Using a data-informed approach to pitch stories to third-party news aggregators.

 

Person Specification

• Strong interest in digital media, audience engagement, and publishing.
• Ability to interpret and apply data and insights to guide content decisions.
• Excellent organisational skills and attention to detail.
• Clear communicator, comfortable working with multiple teams in a fast-paced environment.
• An understanding of social media platforms. Experience creating and scheduling content is a plus.
• Previous experience in media, publishing, or audience engagement is a plus, but not essential.

 

This is an exciting opportunity to shape how The i Paper connects with readers and drives engagement through smart, strategic publishing.

 

 

About The i Paper 

The i Paper is the only national newspaper that's never supported a political party and it reaches more than [9.2] million readers each month in print and online.

It is committed to delivering accurate, impartial news and intelligent debate, trusting readers to make up their own minds.

It is the winner of 2024 UK Newspaper of the Year and is rapidly growing its digital subscriptions base, recently hitting [70k] total subscriptions.

 

www.theipaper.com

 

 

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process