Commercial Director

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

A true home away from home. Four Seasons Resort at Sharm El Sheikh dedicates to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalized 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture personifies by its employees - people who share a single focus and encourage to offer phenomenal service.

Commercial Director Four Seasons Sharm El Sheikh

About the role:

The Commercial Director leads the resort’s overall Sales and Marketing efforts, driving revenue generation across all market segments, managing key client relationships, and overseeing the performance and development of a high-performing Sales & Marketing team including Sales, Events (Conference Services), Public Relations, Revenue Management and Reservations. This role requires strong commercial acumen, leadership skills, and the ability to adapt strategies to the unique challenges of operating in a remote destination.

What you will do:

• Sales & Revenue Strategy
• Develop and execute strategies to achieve revenue targets across rooms, events, and ancillary services.
• Monitor current and future market trends to proactively adjust commercial plans and optimize performance.
• Direct individual and group sales activity, ensuring an optimal business mix across transient, leisure, group, MICE segments.
• Lead major sales efforts with Director of Sales, and support the sales team in high-value negotiations.

Commercial & Brand Positioning

• Oversee the development of integrated marketing plans, including digital, Public Relations, social media, promotional and paid media strategies.
• The ability to understand the different needs of market segments and implement strategies/programs as appropriate to maximize profitability
• Develop and implement the Annual Commercial Plan.
• Prepare, monitor and control the annual commercial budget. Ensure brand consistency in all internal and external communications, including third-party and corporate materials.
• Represent the resort in trade shows, events, and industry forums to enhance visibility and market presence when required.
• Review and monitor competitive hotels to formulate recommendations on product and service enhancements to remain competitive.
• Identify sources of business available to the hotel and establish priority marketing opportunities in the solicitation of that business.

Leadership & Team Development

• Lead, train, and mentor the Commercial team, setting clear KPIs and conducting regular performance evaluations.

Sales Operations & Performance Management

• Establish and monitor annual sales goals, budgets, and incentive plans.
• Coordinate departmental action plans, sales trips, promotions, and special events.
• Co-ordinate sales activities with WSOs.
• Manage inventory control, pricing strategy, and availability for guest rooms and event space.
• Review and resolve booking conflicts, cancellations, or client issues, ensuring optimal service and profitability.
• Develop and approve travel schedules and budgets.
• Determine staffing requirements, sales deployment, areas of responsibility and manage the performance of assigned staff according to their respective job descriptions

Client Relations & Account Management

• Maintain strong relationships with key clients and accounts.
• Provide “one-up” sales assistance for all key accounts.
• Ensure high service standards and personalized communication throughout the sales process.
• Promote guest loyalty and generate repeat business through proactive engagement and follow-up.

Business Intelligence & Reporting

• Analyze sales data (C360, RevFinder, Adobe Analytics, etc.), competitor activity, and customer behavior to inform strategic decisions.
• Provide accurate forecasts and performance reports to senior leadership.
• Contribute to budgeting, revenue forecasting, and long-term business planning.

Internal Collaboration & Communication

• Coordinate with operations, revenue, and front office teams to ensure alignment of sales and reservations strategies with guest experience and operational capabilities.
• Conduct regular interdepartmental meetings to optimize communication and planning for booked business.
• Ability to manage different stakeholder relationships including ownership groups, corporate personnel, interdepartmental relationships and local communities.

Systems & Process Optimization

• Utilize and oversee CRM and sales systems (e.g., Golden Sales and Catering, PMS) to support sales activity and reporting.
• Implement and maintain automated processes for tracking, reservations, and client relationship management.
• Implement systems to ensure Commercial programs achieve projected results.

Financial Oversight & Business Integration

• Assist in the preparation and control of the Commercial budget.
• Ensure departmental cost efficiency, including management of direct selling costs.
• Align commercial activities with broader resort business goals and operational strategies.

What you bring:

• Bachelor’s degree in Hospitality, Marketing, Business, or related field.
• Previous Commercial Director position is a plus, minimum of 4 years experience in luxury hospitality in one of the commercial discplines.
• Requires strong revenue and budget management skills.
• Proven track record of success in driving revenue and team performance.
• Strong knowledge of digital marketing, OTA platforms, and CRM systems is preferred.
• Excellent communication, negotiation, and interpersonal skills.
• English: Advanced level (spoken and written). Must be able to effectively interact with international guests, draft professional emails and reports, and actively participate in work-related meetings conducted in English. Arabic and any other language is a plus but not required.
• Implement systems to ensure sales and marketing programs achieve projected results.
• Understand, utilize and supervise the installation of automated sales and reservations systems.

What we offer: 
•    Competitive Salary, wages, and a comprehensive benefits package
•    Excellent Training and Development opportunities
•   Employee Discount for stays at any Four Seasons worldwide
•    Complimentary Dry Cleaning for Employee Uniforms
•    Complimentary Employee Meals

Schedule & Hours:

• Full time (8hrs)

This role is intended for an international assignee (expatriate)