Commercial Finance Manager DTC

Your Mission

Channel FP&A and Reporting

• Own the DTC P&L for reporting and forecasting.
• Lead on all DTC (Stores, E-Com & Marketplace) budget and forecast processes, ensuring alignment with group and local plans.
• Maintain risk and opportunity tracking for DTC performance.
• Support scenario modelling and mid-term planning for DTC.
• Ensure robust planning assumptions embedded into models and bottom-up detail is built by channel and by RBU.
• Support seasonal buy planning and inventory management in collaboration with Merchandising and Demand Planning.
• Deliver monthly reporting and commentary on performance.
• Develop DTC specific dashboards and KPIs to support decision making.
• Lead monthly performance reviews (by area), highlighting risks, opportunities, and actions.

Profitability & Investment Insight

• Build and evaluate business cases for new stores, refurbishments, and marketplace partnerships.
• Track actuals vs. planned investment outcomes and assess ROI.
• Support key retail projects (e.g., payment providers, e-com enhancements) and ensure investments deliver value.
• Drive improved profitability and productivity through cost base analysis.
• Analyse promotional and marketing performance to influence future investment decisions.
• Monitor purchasing budgets and inventory targets to ensure alignment with financial goals.

Your Talent

• ACCA / CIMA qualified (or equivalent), with 5+ years post qualified experience in commercial finance and business partnering.
• Proven track record of supporting Direct to Consumer teams within a consumer brand.
• Strong understanding of DTC profitability and channel dynamics.
• Highly analytical with the ability to translate data into actionable insight and strategic recommendations.
• Skilled in building and evaluating business cases, with a focus on ROI and commercial impact.
• Excellent communication and stakeholder management skills, with confidence to challenge and influence decisions.
• Proficient in Excel and ERP/BI tools.
• Passionate about sports and lifestyle brands, with a commercial mindset and collaborative approach.