Channel Marketing Manager

Job Posting Title:

Channel Marketing Manager

Req Id:

10130983

Job Description:

The Channel Marketing Manager plays a key role in driving international tourist acquisition through strategic channel marketing initiatives. This position focuses on optimizing performance across distribution partners—including OTAs, direct channels, social commerce platforms, and travel agents—by leveraging data insights, market trends, and innovative funnel strategies. The ideal candidate is a strategic thinker with strong analytical skills and a passion for delivering measurable commercial impact.

Responsibilities

• Develop and implement funnel strategies to improve international tourist acquisition. Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights.
• Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy.
• Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness.
• Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics.
• Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market.
• Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels.

Requirements

• Bachelor’s degree or above
• 8+ years in marketing, ecommerce, media, or sales
• Strong data mindset and experience with analytics tools
• Proven success in driving innovation and transformation
• Experience in international markets preferred
• Background in travel, hospitality, OTA, or retail
• Excellent strategic thinking, project management, and communication skills
• Primary City, State, Region, Postal Code:

Hkprofessional #Li-Cl1

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Sales & Distribution (HKDL)

Primary Job Posting Category:

Integrated Sales And Marketing

Employment Type:

Full timeLantau Island, Hong Kong

Alternate City, State, Region, Postal Code:

Date Posted:

2025-09-12