ServiceNow Alliance Lead

About Us

We are a fast-growing technology services company specializing in Agents, workflow

automation, and data transformation. As a ServiceNow partner, we help enterprises

optimize operations and enhance employee and customer experiences by delivering

solutions across IT, employee, customer, and creator workflows. To accelerate our

joint business, we are seeking a ServiceNow Alliances Lead who will be accountable

for driving co-sell pipeline, revenue, and field execution with ServiceNow.

Role Overview

The ServiceNow Alliances Lead is responsible for building strong field-level

relationships with ServiceNow sales teams, driving joint sales motions, and

executing GTM activities to generate measurable revenue. This role will work closely

with our sales organization and ServiceNow account executives to identify

opportunities, align account plans, activate co-sell programs, and maximize partner

programs and funding opportunities.

Key Responsibilities

Field & Sales Alignment

• Build trusted relationships with ServiceNow account executives, partner managers, and regional sales leaders.
• Drive joint account mapping and account planning sessions between our sales team and ServiceNow field.  
• Actively engage in co-sell opportunities, supporting opportunity identification, pipeline acceleration, and deal closure.  
• Focus on leveraging channel relationships to drive Net New Logo opportunities with the channel.

Pipeline Generation & Acceleration

• Create and maintain a joint sales pipeline with ServiceNow.  
• Track and report co-sell pipeline health, progression, and revenue attribution.  
• Position our company as the partner of choice for ServiceNow’s Creator Workflows, AI Agent Platform and Industry Solutions.

Gtm Execution

• Execute joint demand generation campaigns, workshops, and customer-facing events with ServiceNow GTM and marketing teams.  
• Align to ServiceNow’s industry solutions and strategic priorities (e.g. hyper-automation, AI, ESG, industry workflows).  
• Ensure our offerings are effectively represented on the ServiceNow Partner Finder and marketplace.

Funding & Incentives

• Manage ServiceNow partner programs, incentives, and funding opportunities (e.g., marketing development funds, proof-of-value programs).  
• Leverage ServiceNow’s partner enablement tools to accelerate pipeline creation and solution adoption.

Reporting & Operations

• Track performance metrics including co-sell pipeline value, sourced revenue, and ROI of alliance activities.  
• Report alliance results to internal sales leadership and ServiceNow partner teams. 
• Drive internal enablement so sales teams understand ServiceNow GTM priorities, solutions, and co-sell processes.

Qualifications

• 6–10 years of experience in sales, partner management, or business development in a technology services or enterprise software company.  
• Strong knowledge of ServiceNow’s ecosystem, GTM model, and partner programs.  
• Proven track record of building pipeline and driving revenue growth in partnership with ServiceNow.  
• Ability to engage effectively with ServiceNow account executives and influence outcomes.  
• Excellent communication, collaboration, and negotiation skills.  
• Highly results-driven, with strong attention to execution and measurable impact.  
• Bachelor’s degree in business, sales, or technology; MBA a plus.

What We Offer

Opportunity to own and grow a critical revenue generating partnership with ServiceNow.  

Competitive compensation package with sales incentives.  

Direct visibility with senior leadership and ServiceNow executives.  

A high-performance culture with opportunities for career growth and impact.