Regional CRM Manager

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose

As Asia’s leading omni-channel partner for luxury beauty and lifestyle, LUXASIA is looking for a Regional CRM Manager to lead and scale our group-wide CRM and customer journey strategy. This role will be central in strengthening consumer engagement, retention, and loyalty across our portfolio of prestigious global brands, while also elevating LUXASIA’s own customer ecosystem. You will partner closely with country teams, global brand partners, and cross-functional stakeholders to deliver a customer-first, data-driven CRM approach that creates win-win outcomes, ensuring brand success in local markets and sustainable long-term growth for LUXASIA as a group.

Key Responsibilities:

Strategy & Leadership

• Own the regional CRM strategy, ensuring alignment with LUXASIA’s commercial growth, profit, and brand equity goals
• Act as the guardian of the client journey, driving engagement, retention, reactivation, and loyalty across the lifecycle
• Champion CRM as a strategic growth lever across the organization; educating, inspiring, and galvanizing teams to prioritize consumer-centric approaches

Operational Rigor & Governance

• Establish CRM governance frameworks across markets to ensure consistency in execution, reporting, and data management
• Standardize campaign planning and execution processes (briefing templates, testing protocols, Power BI reporting dashboards) to enable best-in-class delivery at scale
• Drive budget accountability and resource optimization, ensuring CRM initiatives are efficient, cost-effective, and measurable
• Serve as the ‘control tower’ for regional CRM operations; identifying bottlenecks, troubleshooting issues, and ensuring on-time campaign launches across all markets

Compliance & Data Governance

• Ensure all CRM activities comply with regional and local data protection regulations (eg. GDPR, PDPA, China PIPL) and internal policies
• Working with the group data protection officer (DPO), to steward data integrity, privacy, and security protocols, safeguarding customer information and brand trust
• Collaborate with Legal, IT, and country teams to embed compliance-by-design into CRM platforms and campaigns
• Partner the DPO and act as the regional subject matter expert on customer data compliance, guiding countries and brand partners in best practice

Data-Driven Analytics

• Working with analysts, define data-led frameworks to measure and optimize customer engagement, retention, and LTV
• Translate consumer insights into actionable opportunities for brand and commercial teams
• Build robust testing and measurement methodologies to continually optimize targeting, messaging, and creative execution

Regional Collaboration & Brand Partner Management

• Partner with country management, brand teams, and marketing leads to design effective customer journeys that are locally relevant yet regionally consistent
• Lead CRM conversations with brand partners, positioning LUXASIA as a strategic partner in delivering consumer engagement
• Ensure seamless cross-functional collaboration with Retail Operations, Sales, Marketing, and Digital Execution to maximize CRM campaign impact

Technology & Tools

• Champion the adoption and governance of CRM tools and technologies, ensuring best-in-class utilization (Salesforce Marketing Cloud and Power BI preferred)
• Leverage technology to improve personalization, campaign automation, and customer touchpoints across all channels
• Drive innovation by integrating omnichannel journeys (retail, e-commerce, social campaigns)

Insights & Optimization

• Monitor and analyze campaign KPIs across the region, ensuring continuous improvement in acquisition, engagement, retention, and revenue contribution
• Stay ahead of CRM trends, luxury retail best practices, and evolving compliance standards to future-proof our approach

Requirements:

• Bachelor’s Degree in Marketing, Business, or a related discipline
• Minimum 6-8 years’ experience in CRM and/or Marketing Analytics, with a proven track record of driving engagement, retention, and revenue across APAC
• Experience in direct-to-consumer, luxury beauty, or lifestyle industries is strongly preferred
• Demonstrated ability to design, lead, and execute end-to-end CRM strategies and lifecycle programs
• Advanced proficiency with CRM platforms and data visualization tools; Salesforce Marketing Cloud and Power BI experience is preferred
• Strong analytical skills, with the ability to interpret complex customer data and translate it into actionable strategies
• Up to date with data protection, privacy, and compliance legislation (e.g. GDPR, PDPA, China PIPL), with proven ability to embed these requirements into CRM practices
• Demonstrable team management and leadership skills, including the ability to coach and upskill regional and local teams
• Strong stakeholder management skills; able to lead CRM conversations with brand partners, senior management, and external partners
• Ability to prioritize, manage multiple workstreams, and deliver to deadlines.
• Experience driving change management in CRM adoption, processes, and technology across diverse markets
• Hands-on experience working across Asia, specifically Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, Hong Kong, Taiwan, India

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

• To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/
• If you have a question for us, please drop us an email here.
• We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.