Specialist Performance Marketing

Grade Level: 1

Location: Islamabad

Last date to apply: 17th Sept, 2025

What is ‘Specialist Performance Marketing’?

This position is responsible for monitoring, analyzing, and optimizing multi-channel digital campaigns to drive performance and ROI. It involves creating detailed reports, building real-time dashboards, and conducting A/B testing to improve targeting, creatives, and bidding strategies. The role requires close collaboration with cross-functional teams to align insights with business goals while ensuring accurate data tracking, budget adherence, and competitive benchmarking.

What does ‘Specialist Performance Marketing’ do?

•  Monitor and analyze the performance of digital campaigns across various channels, including Google Ads, Facebook, Instagram, TikTok, and others.
• Create detailed reports on campaign performance metrics such as CPI, CPA, ROAS, LTV, and user engagement.
• Provide insights and recommendations to optimize campaigns based on data, identifying areas of improvement and growth opportunities.
• Develop and maintain real-time reporting dashboards using tools like Google Data Studio, Tableau, or Power BI to track key performance indicators.
• Ensure accurate data collection and integration from various platforms, including Google Analytics, Firebase, Adjust, AppsFlyer, and other relevant tools.
• Conduct regular A/B tests and experiments to evaluate the effectiveness of different creatives, targeting strategies, and bidding models.
• Analyze user acquisition funnels, optimize conversion rates, and identify the most cost-effective channels for acquiring high-quality users.
• Track and report on daily and monthly campaign spending to ensure adherence to budget limits.
• Work with the media finance team to reconcile spend and ROI, providing detailed reports on campaign efficiency and cost-effectiveness.
• Collaborate with the product, brand, and analytics teams to align reporting efforts with business goals.
• Present data-driven insights and campaign performance updates to stakeholders, making complex data understandable for non-technical team members.
• Stay updated with the latest trends in digital marketing and app growth, using historical data to forecast future performance and recommend strategic adjustments.
• Conduct competitive analysis to benchmark performance against industry standards

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Requirements

·          Bachelor’s in Marketing/Business – foundational marketing and business strategy knowledge

·          Specialized degrees: Google Ads & Meta Ads Certifications, GA4 proficiency, attribution model understanding.

·          1-3 years of paid campaign management experience with proven results.
Useful: CRM, marketing automation exposure, telco or subscription business familiarity.

Benefits

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 75 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.