Content Marketing & Thought Leadership, Senior Manager

About This Position

The Content Marketing & Thought Leadership role is responsible for developing and executing a comprehensive communications strategy that aligns with the Individual Investors (II) Marketing's goals and objectives. The two primary responsibilities include developing and managing a digital engagement communications strategy and driving compelling thought leadership content.  This role also involves leveraging different digital marketing channels to drive home key messages and enhance the marketability of the T. Rowe Price II experience.

Role Summary

Come join our team and be the principal agent behind how II communicates product and service changes to internal and external audiences. If you are relentless in your drive and ability to track, review, and digest the performance of content across all channels then this is the role for you. This is role driven by data to inform content strategies. 

The role will also be responsible for monitoring competitive activity related to content strategy and delivery to ensure TRP’s themes are well differentiated. Another key proponent of this role is a focus on improving the marketability of the TRP Investor experience through all platforms – email, PW protected site (mobile and DT), secure site as well as working with CX to determine how communications can be seamlessly integrated across platforms. In addition to Marketing colleagues, the role works closely with internal teams, including sales, product, service, and CX to ensure alignment of communication strategies. 

If you are curious about human behavior, thrive in hypothesis driven environments, and enjoy combining creativity with evidence-based thinking, this is a role for you!   

Responsibilities

• Communications Strategy Development: Develop and implement a communications plan, with a focus on digital channels, digital engagement, and unique solutions that TRP brings its clients. Develop a framework that governs how our message changes and through which channels. 
• Thought Leadership Strategy:  Craft a comprehensive thought leadership strategy that is tied to TRP’s four core client segments and determine the appropriate tactics and channels needed to take corporate TRP content and make it more compelling for individual investors.
• II Platform Marketability: Partner with II Marketing and D&A to ensure consumer research and analytical tools are available to measure the effectiveness of communication strategies and marketing channels; provide insights and recommendations based on data analysis to optimize future campaigns. 
• Stakeholder Collaboration: Engage with external partners and vendors, as needed, to enhance communication efforts. Embrace a data driven, test and learn mindset and keep apprised of emerging trends and technologies in delivering content to the distracted financial consumer. 
• Alignment with TRP Corporate Brand and Measurement: Ensure all communications and marketing materials reflect TRP corporate’s brand identity and values. 
• Identify and track leading indicators such as client adoption of tools/experiences emanating from Communications initiatives.
• Team Leadership: Manage a small team that produces and distributes thought leadership content.

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND 
• 8+ years of total relevant work experience. 

Preferred:

• Demonstrated knowledge and proficiency of digital marketing tools and platforms, such as SEO, SEM, content marketing, and social media engagement. 
• Experience working with analytics platforms (e.g., Google Analytics), CRM and marketing automation tools (e.g., Salesforce) to include familiarity with paid advertising strategies, email marketing, and data-driven reporting.
• Proven experience in marketing communications, strategy development, or a similar role.
• Bachelor’s degree in marketing, Communications, or a related field is desired.
• Strong critical thinking, organizational, and project management skills. 
• Experience with change management principles with a demonstrated ability to influence and drive change across the organization.
• Excellent communication and interpersonal skills.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.