Brand Manager Immunology

Band

Level 3

 

Job Description Summary

Join our Immunology team as Brand Manager who would lead the development of current brands to increase the potential of the product portfolio within the framework and strategy of Novartis.

 

Job Description

Key Responsibilities:

• Brand strategy development, promotional campaigns & tactical plans within marketing budgets

• Content preparation of Integrated Brand Teams and Launch Teams

• Running market research programs & market insights for responsible brands and monitors /anticipating market development

• Responsibility for execution, monitoring and analysis of the agreed tactical plans to ensure the growth of the brand(s)

• Leadership of the cross-functional local/regional brand Team, incl. coordination of the One Impact Plan, and monitoring the execution of objectives

• Leadership of the development of promotional activities in line with internal SOPs and Code of Conduct guidelines

• Monitoring and controlling brand budgets, forecasts and expenses and assessing the marketing mix of the product to evaluate cost-effectiveness and results

• Identification of area market insights and opportunities via customer interactions

• Execution of central marketing activities as well as regional-initiated marketing activities

• Monitoring product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives

• Compliance with applicable policies, procedures and other regulations

​

Key performance indicators:

• Market share & market share growth.

• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department) -Ensure full compliance to all regulatory requirements

Essential requirements:

• University degree, ideally Business/Pharmacy/Medicine

• Czech native and English proficient

• At least 3 years’ experience as the Product Manager (shown success; pharmaceutical business preferable) or Brand Manager, preferably knowledge of oncology products

• Be sensitive to market dynamics, regional differences, segmentation, pricing strategies and understand marketing research

• Innovative and Creative: Develop innovative concepts and approaches to positioning and tactical marketing in the therapeutic market

• Partnership and Collaboration: Coordinate functional teams from sales and marketing services, medical affairs and clinical development. Coordinate the general direction of symposia in collaboration with the marketing services department

• Ability to build and maintain close relationships with local opinion leaders Ability Analytical approach with a focus on sales performance and related KPIs (Key performance indicators) is critical and competitive benchmarking

• Demonstrate strong communication skills, provide input to field managers and representatives, report writing and presentation skills

You’ll receive:

• Company car

• Annual bonus

• Monthly pension contribution matching your contribution up to 3% of your gross monthly base salary

• Company Shares Program

• Risk Life Insurance (full cost covered by Novartis)

• 5-week holiday per year (1 week above the Labour Law requirement)

• MultiSport Card (costs covered by company)

• 4 paid sick days within one calendar year in case of absence due to sickness without a medical sickness report

• Private Medical Care Program: company contribution

• Flexible benefits: 17,500 CZK per year

• Meal vouchers for 105 CZK for each working day (full tax covered by the company)

 

Skills Desired

Advertising Campaigns, Brand Awareness, Brand Management, Brand Marketing, Curiosity, Customer Insights, Demand Generation, Digital Marketing, Diversity & Inclusion, Flexibility, Job Description, Key Message Development, Marketing Plans, Marketing Strategy, Media Campaigns, Microsoft Access, Sales, Sop (Standard Operating Procedure)