Distribution, Branding, & Communications Director

Main Purpose

Of The Job:

The Director of Distributor Brand, Events, and Communications plays a pivotal role in enhancing brand visibility, deepening distributor engagement, and delivering compelling communications within the insurance distribution environment. This leader will oversee strategy an execution of branding initiatives, distributor communicatins and large scale events focused to distributors (agents, financial advisors).

Key Accountabilities:

Brand Strategy & Management

• Develop and execute a comprehensive distributor-facing brand strategy aligned with corporate brand positioning.
• Ensure consistent application of brand standards across all distributor.
• Identify opportunities to evolve brand storytelling within the independent and captive distribution channels
• Develop and execute communication materials that distributors can use in aid of selling (products, promos, social media posts, etc)
• Provide social media strategies, guidelines, and tactics that distributors may use in enhancing their social media pages

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Events Leadership

• Lead event mounting (end to end project management) for national sales event
• Manage events budget, timelines, post-event analytics, and feedback integration.
• Manage external agencies, event production team and creative vendors.

Distributor Communications

• Own the communications strategy for all outbound messaging to distribution partners (emails, newsletter, intranet, digital platforms)
• Partner with sales and product teams to deliver clear, timely, and engaging content across al distribution tiers.
• Lead the development of multi -channel campaign support to advisor education, engagement and retention.
• Monitor and analyze the effectiveness of communication strategies, campaigns, platforms, and communication materials
• Develop and provide communication materials for the ff:

o   Campaign materials needed by the channels, contests and events

o   Materials in aid of selling such as sales spiels, verbalized selling presentations, and other materials to support distributor-client conversations (FNA, etc) in collaboration with the Marketing Team

o   Announcement campaigns and messages to strengthen engagement with distributors in collaboration with the Distributor Engagement Team

Key

Stakeholders:

Executive Leadership Team

Distribution Channel Heads

Experience And Qualifications:

Education And Experience

• Bachelor's degree in Communications, Marketing, Business Administration or a related field
• 8 to 10 years in marketing, communications or events – ideally in insurance or financial services
• Proven experience managing distributor focused initiatives in a regulated environment

Key Competencies

• Strong leadership and management skills
• Strategy formulation, execution, and evaluation
• Strategic thinking
• Strategic communication planning
• Superior interpersonal skills
• Excellent oral and written communication skills
• Project management
• Program evaluation
• Vendor cost management and evaluation
• Diplomatic, culturally sensitive and able to express a global outlook
• Demonstrated ability to collaborate well within the organization (locally, regionally and globally)

A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country's strongest banks.

Established in 1999, AXA Philippines is one of the largest and fastest growing life insurance companies in the country. It offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.

AXA Philippines is one of the first to introduce bancassurance operations in the country, and is among the pioneers in the investment-linked insurance sector.

AXA now offers a complete range of products for all its customers’ insurance and financial protection needs, including savings and investments, health plans, income protection, and health coverage; and through its general insurance subsidiary Charter Ping An Insurance Corporation: fire, motor car, marine cargo, personal accident, bonds, casualty, and engineering insurance products.

AXA Philippines closed 2017 with P26.4 billion in total premium income and P5.7 billion in gross written premiums from Charter Ping An. Today, AXA has more than 4,000 financial advisers in 36 branches, and 700 financial executives in over 900 Metrobank and PSBank branches nationwide. Charter Ping An, on the other hand, has 22 branches nationwide and 2,007 agents.

AXA Philippines is a joint venture between the AXA Group, headquartered in France, and the Metrobank Group, one of the largest financial conglomerates in the Philippines.

The Metrobank Group is a conglomerate of industry-leading businesses that includes First Metro Investment Corporation, Metrobank Credit Cards, Federal Land, Toyota, and Manila Doctors Hospital. It was hailed Best Bank in the Philippines in 2010, 2011, and 2012 by Euromoney and recognized as the strongest bank in the Philippines by The Asian Banker in 2013. It is owned by the Ty Family whose major business interests include financial services, real estate development, power, and manufacturing.

Please visit www.axa.com.ph/careers for more information.