Chubb Life HK: Manager, Customer Segmentation

Customer Insights & Segmentation:

• Oversee the development of advanced customer segmentation models to personalize campaigns effectively.
• Leverage data analytics to identify key customer needs and opportunities for engagement

 

Cross-Sell/Upsell & Growth Optimization

• Develop a structured cross-selling and upselling framework based on customer needs
• Create personalized product recommendation models using predictive analytics
• Design and implement bundled policy offerings with clear value propositions
• Establish a member-get-member (MGM) program with appropriate incentives
• Track cross-sell conversion rates and CLTV uplift monthly.

 

 

 

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 6 years of experience in CRM, customer segmentation, or data analytics roles.
• Strong understanding of customer engagement strategies, CRM systems, and data analysis.
• Excellent communication, interpersonal, and project management skills.
• Ability to work in a fast-paced environment and meet deadlines.
• Proficiency in CRM software including SalesForce, and data analysis tools.