Creator Marketing Manager, YouTube Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
• Experience in managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience in working with campaigns and using insights to optimize performance.
• Experience in strategy consulting or a marketing role with data-motivated decision making.
• Knowledge of the APAC region's market trends, cultural nuances, and creator landscape.
• Ability to lead cross-functional projects and collaborate with teams.
• Excellent communication and storytelling skills, with the ability to translate concepts into narratives.

About the job

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

Responsibilities

• Develop the creator marketing goal, strategy, and operational plans for the Asia-Pacific (APAC) region, ensuring alignment with global goals.
• Build regional marketing playbooks for product launches and campaigns, establishing best practices for media, measurement, and execution.
• Oversee regional campaign performance, providing expert guidance to local marketing teams and ensuring execution across all markets.
• Promote the adoption of new technologies, including Artificial Intelligence (AI) into go-to-market strategies to drive innovation.
• Act as a key partner to regional leadership, using data-motivated insights to influence product roadmaps and business strategy.