Content Strategist – WPP Content Studio

About Ogilvy  

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

The Role

At WPP Content Studio, strategy is not just about Powerpoints—it’s about powering ideas that move culture and drive results.

As a Content Strategist, you are the connector between insight, creativity, and execution. You think about audiences first—who they are, what they care about, how they behave across digital platforms—and translate that into sharp strategies for content, campaigns, and platforms.

You are part trend-spotter, part storyteller, part analyst. You can decode data, distill cultural signals, and turn them into strategies that excite creatives, inspire clients, and perform in-market. And because we’re building the future of content, you’ll also be leveraging AI tools to unlock smarter insights, faster planning, and sharper recommendations.

 

Key Responsibilities

• Work with Creative, Business, and PM teams to define briefs that are rooted in consumer insight and cultural relevance.
• Develop digital and social strategies across paid, owned, and earned platforms—connecting culture, conversation, and commerce.
• Identify and map audiences, uncovering behaviors, passions, and platform patterns.
• Translate brand and business goals into actionable social and digital plans with clear KPIs.
• Use AI tools (provided by the studio) for trend analysis, audience segmentation, content planning, and performance optimization.
• Build and present compelling strategic decks that simplify complexity and inspire creativity.
• Track platform evolutions, emerging tech, and pop culture shifts—sharing insights that keep the studio ahead.
• Collaborate with creators and designers to ensure strategies translate into content that performs.
• Monitor campaign results, interpret performance data, and recommend optimizations.
• Push boundaries: challenge briefs, provoke new thinking, and champion ideas that stand out.

 

Skills & Experience

• 5+ years of experience in social/digital strategy, brand planning, or related roles.
• Strong knowledge of social platforms, digital ecosystems, and how they connect to consumer behavior.
• Analytical mind with the ability to turn data into insight and insight into action.
• Familiarity with performance marketing and content measurement frameworks.
• Comfortable using AI and data tools for insights, planning, and reporting.
• Strong presentation and storytelling skills—you can make strategy exciting, not dry.
• Experience collaborating with creative and production teams.
• Bilingual preferred (English conversational, Japanese business).

 

Personal Attributes

• Culturally curious: always scanning what’s next in fashion, music, gaming, tech, memes, and beyond.
• Collaborative and inclusive—thrives on working with creators, business leads, and clients.
• Entrepreneurial mindset: proactive, adaptive, and energized by a fast-paced environment.
• Confident communicator, able to simplify complexity and sell ideas persuasively.
• Driven by results but in love with creativity.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.