Digital Brand Manager

Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.

As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies.

Purpose Of Role:

Responsible for shaping and maintaining the brand’s online presence, ensuring consistency across all digital channels. This role involves developing digital marketing strategies, engaging audiences through compelling content, managing online campaigns, and leveraging data analytics to optimise brand performance & the growth of the portfolio in the Korea Market

Responsibilities Include:

• Develop and execute brand strategies for our products to enhance brand awareness and market presence.
• Partner with SEAK E-commerce Team to lead the development and execution of the digital marketing initiatives aligned with brand strategy for consumer impact and commercial success including media planning, social content, PR and social media management. 
• Collaborate with cross-functional teams, including marketing, product development, and customer support, to ensure brand consistency and alignment with business goals.
• Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement. 
• Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of branding efforts and make data-driven decisions. 
• Stay up to date with industry trends and emerging technologies to keep our products at the forefront of innovation.

Who Are You?

• Bachelor’s degree in Marketing, Business, and Communications, or a related field.
• 4 to 8 Years of experience in brand management, digital marketing, or a related role.
• Strong understanding of digital marketing channels and tools (ie. Naver & Coupang CPC Ads, Google Analytics, Instagram Business Suite, and Kakao Talk Analytics tools)
• Excellent communication and interpersonal skills.
• Creative thinker with the ability to develop innovative marketing strategies whilst also managing day-to-day brand operations
• Proficiency in data analysis and reporting tools (ie. Excel, Powerpoint, Power BI)
• Ability to work collaboratively in a team-oriented environment.
• Outstanding organisational skills with the ability to multi-task and work within strict deadlines. 

• Strong Interpersonal Skills.

• Fluent English (Speaking & Written) Proficiency in both Korean & English is highly desirable
• Strong strategic thinking and executional skills, capable of building for simplicity, scale and repeatability 

Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.