The Integrated Marketing Manager, Reality Labs. Australia will serve as Marketing Leader of Reality Labs for Australia and manage all marketing areas for Metaverse and Wearables products/services. This role demands leadership skills to facilitate effective cross-functional collaboration in developing comprehensive marketing plans, in order to achieve business and brand objectives.Integrated Marketing Manager - Reality Labs. Australia Responsibilities

You will apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle
Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting
Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries
Create briefs to reach our target audiences and achieve business goals
Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
Work closely with external business partners to develop integrated marketing campaigns: Advertising Agency, Social Media/Influencer Agency, Media Platform and so on
Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

Minimum Qualifications

10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a broad media mix that delivers measurable brand and business results
Understanding of consumers in Australia, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
Demonstrated experience working with Media and Creative agencies
Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams
Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds
Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies

Preferred Qualifications

Experience and knowledge about wide ranging environment, social and business landscapes
Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
Experience in consumer product categories and brands such as consumer technology, digital products/services, or leading consumer brands

About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

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