Social Media Executive ( 6 Months contract)

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Mudah.My

Mudah.my is part of Carousell Group, the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6,  LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Visit mudah.my for more information

Job Description

What You’Ll Do

Content Production:

• Ideate, script, and produce short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels.
• Handle end-to-end production — from shooting and editing to adding captions/effects to delivering final videos.
• Create content that is authentic, fun, relatable, and shareable.

Trend Spotting & Experimentation:

• Stay up-to-date with the latest social media trends, sounds, challenges, and formats.
• Experiment with new styles, transitions, and storytelling techniques to maximize reach and engagement while staying true to Mudah.my’s brand voice. 
• Propose innovative content ideas that reflect brand authenticity and nuance. 

Ai-Enhanced Creativity (Advantage):

• Explore AI-powered tools (e.g., for editing, captions, filters, audio enhancement, animation).
• Use AI to automate repetitive editing tasks and speed up production.
• Experiment with AI-generated visuals, voiceovers, or creative concepts that help content stand out.

Performance Focus:

• Monitor engagement on published content and learn from performance results, and continuously improve.
• Adapt quickly based on what resonates with audiences.
• Continuously refine content for stronger impact and reach

Qualifications

• Skilled in short-form video creation using editing apps such as CapCut, VN, Adobe Premiere Rush, or equivalent.
• Strong understanding of TikTok, Instagram Reels, and other social-first content formats.
• Current with social media trends, platform algorithm updates, and platform-specific best practices (e.g., optimal video lengths, hashtag strategies, posting frequency, and engagement techniques).
• Basic knowledge of social media metrics and performance tracking. 
• Ability to align content with brand voice and marketing objectives
• Highly creative,collaborative, and able to deliver content on quick turnaround timelines.
• Comfortable working independently with minimal supervision.
• AI knowledge is an added advantage:
• good communication skills
• coming from a design background 
• candidate with 1 - 2 years experience required but fresh graduates are encourage to apply
• Familiarity with AI tools for video editing, captions/subtitles, or visual effects.
• Interest in experimenting with AI-generated content ideas (while keeping it authentic).

Additional Information

• able to work from office at least 3 times a week (hybrid arrangement )
• can be flexible in shifting and doing multiple projects 
• candidate shortlisted for interview are encourage to bring in your laptop for the interview session with pre-install apps such capcut, should you do not a laptop please do inform to the team as they will try to prepare one for the interview. 
• candidate that is shortlisted also to share their IG /tiktok video contents for the team to review as well.
• potential renewal based on performance 

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